233 results for 'retail'
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Macrotrends

Asking Price

... Young consumers consider prices to be flexible as they attempt to maximize their return on spend, and brands have an opportunity to win their loyalty by offering strategic discounts and engaging in negotiation practices.Having come of age as consumers in the era of online shopping, today’s youth have a different perception of price than past generations do. Prices are more public than ever, easily searched, compared, and evaluated, and young consumers who have only known such a time of retail ...

Hi & Buy

... force behind the evolution of retail. They desire shopping situations that feel like events, and seek connectedness from brands that prioritize Community > Commerce and offer entertainment through What’s In Store. Gen Zs appreciate such “shoppertainment” from in-person shopping experiences; 41% of Trendsetting Zs in the U.S. and 32% in the UK like going to stores where they can just hang out, even if they’re not buying anything. As the first digitally native generation, Zs want the ...

Sport The Look

... Knicks, Brooklyn Nets, Miami Heat, Chicago Bulls, and Boston Celtics and includes styles for women and men. Tailgate The success of Tailgate, an online shirt shop specializing in old-school collegiate apparel, caught the attention of American Eagle, which later acquired the brand for roughly $11 million in 2015. American Eagle has since launched its Tailgate collegiate line, which is being credited as a catalyst for the brand’s leading position among youth retailers.Touch by Alyssa Milano ...

Public Funds

... CabellFollowing in the pioneering footsteps of Everlane, new online-only accessories brand Oliver Cabell is seeking to disrupt the luxury fashion category through its direct-to-consumer line of affordable, unisex Italian-made bags. All products tout a "price breakdown" that explains how the brand arrives at its list price, with dollar amounts for each step of the production process: materials, labor, transit, and duty. The brand underscores its fair pricing by also listing the traditional retail ...

weCommerce

... on the rich user engagement factor of social photo streams but with a DIY retail bent. Members open their own shops and can then follow friends and other retailers whose style they admire. Though the opportunity to score deals on secondhand goods is the app’s hook, its team has found that users are nearly as likely to engage with Depop just for the fun of browsing, even if they have no intent to actually make a purchase.GrailedArun Gupta, the Gen Y founder of Grailed ...

Marketing Tips

... These marketing directives and examples act as guidelines in engaging young shoppers. Today’s retail landscape is radically different than it was in previous decades, as the acquisition of products and services is no longer the sole focus. Consumers expect brands to touch them on a deeper human level, providing unique experiences, inspiring environments, share-worthy content, meaningful interactions, and more. Below are tips and examples from leading brands on how to connect with young ...

Membership Drive

... Membership programs are reinventing loyalty among young consumers, providing new ways for brands to maintain high retention rates.The rapid growth of membership programs is poised to disrupt the retail sector, while also potentially altering how young people think about personal finances and spending overall. Increasingly, consumers are presented with new opportunities to pay a fixed monthly membership fee that affords them greater access to and better deals on particular products and services ...

Office Space

... Retailers are enticing young people into their physical spaces with areas to work and be productive.  Young people don’t regard brick-and-mortar stores as merely places to browse and buy. More and more, they look to physical retail environments to serve other purposes, including providing spaces where they can learn, play, meet new people, hang out, and even host others, and they’re pleasantly surprised when brands offer such. In recent years, retailers have responded to ...