There's No Place Like Home(town) Dec 11, 2018 ... the community they grew up in, regardless of whether or not they actively depend on it. While youth overall have this particular affinity for the place they’re from, there are key differences as to why this is happening for Gen Ys and Gen Zs. For Ys, their hometown pride is another manifestation of their characteristically nostalgic behavior. Beyond embracing product and entertainment revivals, they’re displaying their nostalgia toward the community they grew up in and the simpler times associated ...
Innovation Halo Sep 21, 2018 ... . However, the brands and creators that steer in a different direction have more opportunity to stand out and succeed by being the first to try something new. Young people don't want to be stuck in an echo chamber of sameness. That's not to say they don't appreciate what's old, as evidenced by their enthusiasm for reboots and revivals, but when brands churn out the same type of thing again and again in any one category, it's no longer special. Instead, it causes a brand to lose its Innovation Halo.Even ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... necessarily bad news since today, entertainment never truly dies. Even when content “ends,” it can remain highly relevant to youth given the ease with which it can be rewatched. There’s also an audience eager for past content to be revived, reimagined, or extended. While there’s always going to be some consumers who are let down by revivals and reboots, brands can help reduce this by inviting fan feedback and giving them a stake in the return of entertainment they’re passionate about. Moreover, as ...
Genre Trends Nov 30, 2016 media & entertainment movies music streaming TV ... social media consequence on To Tell the Truth and the practical upgrade of the original $20,000 Pyramid to the inflation-adapted $100,000 Pyramid. Game shows are a low risk for networks because they’re relatively inexpensive to produce, and by recreating the formula of formerly successful shows, it’s easy to tap into the nostalgia trend. With youth constantly inundated by new media, they often resort to rewatching content they’re already familiar with instead (see Re-New). Whether revivals of past ...
