Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... Young consumers are redefining ownership, looking at the items they purchase as investments to be traded and resold to offset their cost. Most members of Gen Y, having witnessed a historic economic collapse, are hesitant to take on the financial commitments and responsibilities associated with ownership. Indeed, they are largely a generation of NOwners who prize access over ownership and are turning to renting, sharing, and bartering (NOwners, Cassandra Report, Winter/Spring 2014). While Ys are ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... , and increasingly turn to ownership alternatives like renting, sharing, and bartering. For Ys and Zs, the prioritization of access over ownership seems only natural. Accustomed as they are to digital content, much of what they own lacks a physical presence. Movie downloads, ebooks, and mp3s only exist in the cloud, where they wait to be “pulled down” for viewing or listening. As such, there’s little conceptual difference between owning an item and accessing it. Their digital ownership is really ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... workwear, with many young people sharing that they’re sticking to PJs, lounge clothing and athletic wear in recent months. In the area of food and beverage, forced shifts to cooking more for themselves has many young people discovering a passion for culinary crafts that they plan to maintain going forward. In addition, young people remain wary of dining out but have embraced contactless delivery for food and grocery items, which may spell a significant shift for the restaurant and grocery industries in ...
The Mental Health Perspective Apr 12, 2020 ... -19 as Millennials and Zs are coping with the effects of social distancing, isolation, and uncertainty.For Gen Zs, they are relying on their pragmatism, as well as their openness about their mental health needs to get through their current daily challenges. On the whole, they’re comfortable openly talking about their issues and know when and how to seek help. They don’t see sharing mental health struggles as being vulnerable but rather as a logical approach to maintaining their overall health ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... activism, as well as their expectations when it comes to taking up a cause. Ys and especially Zs, who have never known a time without the internet, have learned to curate their digital personas. They’ve also grown up in a social climate where crafting your identity—such as sharing your gender pronouns, race, ethnicity, or sexuality—is the norm, and a part of socialization. To them, everyone comes with a “profile.” Consider the Facebook trend that allowed users to add a frame to their ...
Would You(th) Care For A Cause? Mar 20, 2020 ... again showing that Zs are slightly less inclined to care about sharing political affiliation with a brand. Ys in the U.S. are split in their readiness to pull their support of brands whose political views differ from their own, but the number of Zs in both countries who are willing to stop supporting brands that hold different political views falls below the majority.This is a major finding, and one that counters the picture currently proliferated by the media, wherein Gen Zs are hailed as die-hard ...
Alternative Education Mar 19, 2020 ... Elm is a brand that is closely associated with being a proponent of backing the LGBTQ+ community. There was no monetary gain to be had by passing out these pamphlets and it strengthened their stance as being authentic in the causes they back. UNBIASED EDUCATIONBuilding trust by showing that your brand is sharing unbiased information on a social cause, rather than providing information specific to your stance can help to tighten the polarization gap. For example, a brand may educate consumers on ...
Life For Like Dec 14, 2019 ... was odd to imagine having an online social feed, let alone sharing a picture of something as mundane as your lunch or as private as your bathtime routine. Today, such behavior has been normalized and is even glorified with validation via likes and follows, demonstrating just how much the advent of the social internet has blurred the lines between the private and public spheres. Today, modern social media platforms allow users to share their private thoughts and behaviors moment by moment, shifting ...
Global Influencer Trends Dec 09, 2019 ... in ads for instant cup noodles, eye drops, and the Japan National Tourism Organization. The market research firm User Local Inc. estimates that there are more than 9,000 virtual influencer accounts. The phenomenon is strongest in Japan, but is starting to be exported to China. Activ8, the company behind Kizuna, recently introduced a Chinese version of the character, which already has nearly 1 million followers on the country’s video-sharing service, Bilibili. - Singapore: Fake Followers ...