Influencer Marketing Tips Dec 10, 2019 ... to bring large scale awareness to your offerings. Take Inspiration From Kind: Get creative and take inspiration from Kind, which recently became one of the first snack brands to establish itself on trending social platform TikTok. Soon after joining, Kind seeded the consumer hive mind: the brand promoted its Simple Crunch Bars by encouraging users to produce their own content emphasizing the crunch of the snack and to really get creative in doing so. The campaign demonstrates the value of ...
The Global Retail Landscape Jun 25, 2019 ... attention in order to secure their patronage. Modern consumers expect more than a simple exchange of goods from the brands they patronize. They’re looking for their retail experience to be personally relevant to them and their lifestyle, and, going a step further, emotionally resonant. Moreover, as modern consumers have become accustomed to the ubiquity of online shopping, they have come to expect the IRL shopping experience to mirror the best qualities of the online shopping experience and vice versa ...
It's A Mall World After All Jun 23, 2019 ... to change up their approach in order to stay fresh and relevant. Department stores have always been about offering the right mix of products and brands to their shoppers, but even they know that they need to innovate this format for the new generations of youth to enter their doors. Spotlighting indie designers to aid discovery, hosting pop-up shops, introducing exclusive brand collaborations, and featuring online brands in-store are relatively simple ways to create a more dynamic shopping ...
How Can I Help You? Jun 22, 2019 ... should make the customer service experience more personal. Making the customer service experience more personalized can be as simple as saying hello to a customer as they enter a store or asking and then addressing them by their name during checkout. Participants in our Gen Y and Gen Z focus groups affirmed this desire for personalized customer service interactions and highlighted its capacity to brighten their day and elevate their opinion of a brand. A 21-year-old female in our focus group said ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... -looking, but there's still plenty of room to grow, particularly when it comes to reimagining overall engagement with consumers. By utilizing the devices and social media platforms where modern youth already spend much of their time, brands can capture Ys’ and Zs' attention and create a digital environment that both attracts consumers and keeps them there. THE SIMPLE BUYModern youth are accustomed to instant gratification and want innovations to save them time (see Need For Speed). To them, the ...
Next Gen Brand Loyalty Mar 22, 2019 ... others and win stickers, which isn't the biggest thing, but it’s fun to see your points go up.CELIA, 23, NYKnowing whether to tap into the wallet economy with older generations or the attention economy with younger generations is a key step toward achieving brand loyalty. Whichever generation is being guided toward that end goal, they each desire appreciation for their loyalty when it is given. This can be as simple as recognizing a consumer’s birthday or first purchase anniversary in an email, and ...
Tech Truths Mar 21, 2019 ... computers for most tasks, such as checking their email, making online purchases, and consuming entertainment—when not doing so via a TV. They primarily use smartphones as a portal to reach others, quite literally, as avid users of video chat. Though it's simpler to call someone without video, Boomers, particularly older members of this cohort, often prefer the novelty of video chatting over the practicality of voice alone as they seek more face-to-face interactions. While Boomers lag behind when ...
Fear Factors Mar 19, 2019 ... at all generations that provide catharsis by engaging users in a simple, repetitive activity. CBD With the legalization of marijuana becoming more prevalent in states across the U.S., non-psychoactive CBD is becoming a go-to resource to relieve stress and anxiety. CBD usage nearly doubled in 2018, growing from 2.6% in 2017 to 4.8% in 2018, with cannabis being ordered every eight seconds in 2018. Baby Boomers are the generation most likely to buy CBD, with 8.4% of this cohort doing so, followed ...
Shop Talk Mar 17, 2019 ... as a task to complete.RECOMMENDATION: Provide Ys and Zs with an immersive, sensory shopping experience that can double as entertainment or a social event. Keep shopping simple and straightforward to give Boomers and Xers the most efficient experience. INSIGHT: The majority of Boomers, Xers, and Zs prefer to shop in-store, while just more than half of Ys prefer to shop online.RECOMMENDATION: Brick-and-mortar retail is still relevant. Using the aforementioned implications will help provide the best ...
Opportunity Knocks Dec 14, 2018 ... consider this propensity to move often when selling products to young audiences; they don’t always want to be tied down with big items, particularly if they’re not multi-functional. Items that are rentable, recyclable, re-sellable, easily portable, or so functional that they make up for not being the other things, will be purchased over ones that are not, so that moving one’s belongings is a simpler process. Brands that can become part of modern youth’s transient lifestyle when it comes to capitalizing ...
