4 results for 'skateboarding'
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Macrotrends

Purposeful Pop

... alligator logo partnered with the International Union for Conservation of Nature and swapped out its classic animal insignia with the likenesses of 10 endangered species, including the Burmese roofed turtle, the Sumatran tiger, and the California condor in a limited edition range of polo shirts. Lacoste donated sales from the shirts back to the IUCN.Brujas The feminist skateboarding collective from New York creates clothing around their values of empowerment, education, and community outreach. Brujas’s ...

Game Of Life(style)

... brand, a strategy that works well with up-and-coming sports that are less mainstream and, therefore, are not yet saturated with major advertisers (see Leagues Of Their Own). Building such tangential culture around a sport can drive interest for both the lifestyle category or brand and also for the sport itself. Skater culture in the U.S. is a prime example of how a sport and lifestyle brands can grow symbiotically—in this case, the sport of skateboarding alongside music and fashion Vans ...

Video Game Time

... ingrained in social culture the way traditional sports have. Currently, the genre is lacking a poster child: X Games and skateboarding had Tony Hawk, who not only provided an attractive face to further public interest but also a business savvy that encouraged financial investment. The various eSport games need breakout stars to elevate consumer attention. In addition, offering such a range of games and formats adds confusion for a newbie trying to understand eSports because all games are lumped into the ...

POP Trends

... later this year in both NY and LA, with nation-wide e-commerce also in the works.J.Crew is preparing to introduce Mercantile, a line featuring merchandise and prices closer to what shoppers would find at a J.Crew Factory store.     POP MUSICEMERGENT GENRES SKATE ROCKA connection between skateboarding culture and rock music has persisted since the mid-’70s Dogtown and Z-Boys era, when bands like Black Sabbath and Aerosmith were worshipped as the half-pipe soundtrack of choice. In the ...