Defining Generations Mar 26, 2019 ... Boomers, Gen Xers, Gen Ys, and Gen Zs experienced as they grew up. Within each wheel, adjacent external values work together to inform their internal values. For example, the convergence of tech advancements, such as smartphones and tablets, and pop culture trends, such as the rise of YouTube stars and social media influencers, during Gen Zs' adolescence have informed their internal value as creators. With these wheels, brands across all verticals can develop a deeper knowledge of each generation and ...
Tech Truths Mar 21, 2019 ... computers for most tasks, such as checking their email, making online purchases, and consuming entertainment—when not doing so via a TV. They primarily use smartphones as a portal to reach others, quite literally, as avid users of video chat. Though it's simpler to call someone without video, Boomers, particularly older members of this cohort, often prefer the novelty of video chatting over the practicality of voice alone as they seek more face-to-face interactions. While Boomers lag behind when ...
Multigenerational Marketing Tips Mar 15, 2019 ... their pockets via their smartphones, brands have become constant companions. With these shifts, it's no longer enough for brands to just sell to consumers. They have to connect with them on a deeper level, engage with them as individuals, and convey their values, so that people feel closer to a brand, just as they do to a person.Thoughts For Implementation: How can your brand feel more like a friend to consumers? How can you engage them on a personal or emotional level? What's something you can ...
Future Of Entertainment Sep 14, 2018 ... the creation of gaming smartphones with superior visual, audio, and processing features. Huawei’s Honor Play Huawei’s phone Honor Play is its foray into the gaming phone arena. The phone boasts a GPU Turbo mode that improves the phone’s graphics by 60% while using less power. The phone has an AI 4D Smart Shock feature that boosts the vibrations it emits, giving players a more intense gaming experience. The Honor Play also attempts to improve sound quality using 3D surround sound, which only works ...
Future Of Fashion & Retail Sep 13, 2018 ... harvests: to share anything, they scan the TILE with their smartphones and submit this info to Storj, a blockchain-based decentralized cloud storage service, where brands can only access the data after they “pay” the user for it. Brands pay via LOOMIA’s cryptocurrency tokens, which can then be used to purchase goods via the TILE app. Tommy Hilfiger Heritage Americana brand Tommy Hilfiger has developed a line of clothing embedded with Bluetooth smart tag technology that rewards the ...
Global Culture Marketing Tips Jun 25, 2018 ... that don't create TV shows can take note of how to create a sense of togetherness in today's increasingly fragmented world. ESPN Brazil ESPN Brazil and Samsung teamed up to promote the animoji features of Samsung’s Galaxy S9 and S9+ smartphones by turning Paulo Soares and Antero Greco, two hosts of ESPN’s SportsCenter, into 3D emojis for four episodes of the show. The activation is part of “The Camera: Reimagined,” a larger campaign that showcases the full ...
Global Art & Design Trends May 26, 2018 ... ) ARTThough they may seem as a mere showcase of whimsy at best and an exercise in narcissism at worst, the “Instagram museum” has proliferated internationally since the likes of the Museum of Ice Cream, Refinery29’s 29 Rooms, and even Yayoi Kusama’s Infinity Mirrored Room drew immense crowds of selfie-taking visitors. Art exhibits that attract guests clutching their smartphones and updating their Story every few steps—whether intentional or not, though most Instagram museums know what they’re doing ...
All The Feels Jun 22, 2017 gen z social life friends social media ... that allows users to anonymously send messages of kindness to their phone contacts.Be Cool Be Nice Advocated by Y/Z cusper Kendall Jenner and Z Willow Smith, the Be Cool Be Nice campaign features the two celebrities in Snapchat filter-esque ads promoting good manners and kindness, specifically on social media.Face The Future A 30-hour game event that took place last November, Face the Future aimed to teach kids how to be empathetic. Played on computers, tablets, and smartphones, the game tried ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... gamers. But in the past decade, gaming has grown and developed a new image, driven by Zs and their parents. Compared to 2007 when gaming was largely console-based and only four in 10 U.S. and UK households had gaming devices; today, smartphones and PCs represent a significant share of gaming, and nearly seven in 10 teen Zs in both countries have played video games in the prior three months. A majority of teen Zs (54% in the U.S. and 56% in the UK) also acknowledge playing more than they used to ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... smartphones as a portal to the Olympics, each event had the opportunity to outlive the actual moments of competition to become even bigger.The excitement of feeling a part of a team and the competitive nature that comes along with it makes it an interesting experience to follow the Olympics. Also, within my family and friends we often make bets on who we think will win each event. It creates such a sense of community!RONI, 17, UKDespite their perceived lack of interest in watching the Olympics ...
