Soundscape Dec 15, 2014 communication social life apps mobile voice ... evidence of one’s exploits, audio is poised to do the same given the growing number of platforms for users to store and share the sound bites of their lives. - SOUND BITE SHARING - Messenging app Noice lets users communicate with sounds that correspond with emojis.PingTune provides songs from YouTube and Soundcloud, which users can send to others in full or edit down to a few lines to say exactly what they mean. La-La lets users search for songs from a library of licensed music or YouTube, and they ...
Would You(th) Care For A Cause? Mar 20, 2020 ... compelled to educate themselves, and—going a step beyond that—actually try to enact the change they wish to see (though they find themselves going about this alone). They’re well aware that resources they were told they could lean on in the past—including the government and religion—are not the bulwark of protection and care they were sold as or once were. As dire as this sounds, it actually opens a generous whitespace for brands to step up and become a stand-in for yesterday’s ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... burnout. Overall, this generation is more likely to turn to self-bettering rituals around diet, exercise, and meditation & mindfulness to offset their more intangible but no less upsetting emotional burnout as well as align their physical, mental, and emotional health.HOW YS MITIGATE PHYSICAL BURNOUT: The concept of physical burnout sounds alarming but in reality leads back to the same overarching self-betterment principles that Ys are using to mitigate other areas of their burnout. That’s to say ...
Over Stimulation Sep 20, 2019 ... have jumped on the bandwagon as well, creating ads that aim to deliver sensory responses. Michelob Ultra unveiled a noteworthy commercial during the Super Bowl, featuring Zoe Kravitz whispering into a microphone as she opened a beer. Meanwhile, Apple just released four ASMR videos—each between six and ten minutes long—that focus on sound. Other than an "Apple SMR" tagline at the beginning and "Shot on iPhone" at the end, there's no nod to Apple products, just beautiful visuals to ...
To Your Heart's Content Sep 18, 2019 ... captivated they were throughout it.KFCThe fried chicken chain launched an entire website—KFChill—devoted to the sounds of its food: frying chicken, sizzling bacon, and simmering gravy. Each "soundtrack" is an hour long and was billed as helping customers "relax, unwind, and de-stress." It's not the first time KFC has used ASMR tactics in its advertising: a 2016 ad featured Colonel Sanders whispering about pocket squares while eating crunchy fried chicken. LynxThe men's grooming product ...
Have Guidance, Will Travel Dec 08, 2018 ... interested in doing so—the majority in each country have used a travel agent or are interested in using one. Although it may sound strange at first that young people, who have adopted technology into every aspect of their lives, would return to this outdated service, it fits in context with Ys' preference for experiences over products; Ys redefined the concept of luxury to match their experience-first lifestyle, and as such, they view travel agents and similar services as providing that luxury ...
Tricks Of The Trade-Off Sep 23, 2018 ... youth are passionate about technology and innovation, they recognize that advancements come with trade-offs. Nearly nine in 10 U.S. and UK Trendsetters agree that with any innovation, there's always some bad/negatives that come with the good. While these negative aspects sound the internal alarm bells among 6 in 10 U.S. and UK youth who worry about technology taking over society, less than half of U.S. Trendsetters have the same fear about technology. Looking more closely at the gender breakdown ...
Digital Wellbeing Movement Sep 18, 2018 ... address these negative impacts and create a digital wellness movement.The tech world has developed products and services from which consumers derive value while simultaneously addressing a dilemma: how a brand can continue to promote using its products while also addressing the potential harm that its products create. Even former employees of Silicon Valley’s most powerful tech giants are defecting from their posts to sound the alarm about the negative consequences of technology overload. The worry ...
Humanology Sep 17, 2018 ... home” in the case of smart home devices. Google is experimenting with its voice assistant to make it sound even more human with pauses and verbal ticks such as “um” and “uh.” Children growing up with voice assistants are developing emotional attachments to them and even view them as family members that can answer their questions, play games with them, and read them stories. Much in the way that young people accepted it as natural to form relationships with people they only know in the virtual realm ...
The Invisibles Sep 16, 2018 ... As young consumers seek to tone down tech's dominance, they're increasingly gravitating towards devices that are discreet, rather than those that stand out.As technology becomes ever more pervasive in people’s lives, whether in their homes or on their bodies, modern youth are seeking devices that are discreet. While they aspire to have state-of-the-art tech, they don't want it to become obtrusive, both in terms of appearance and sound. They increasingly expect devices to be seamlessly ...
