246 results for 'sports'
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Macrotrends

The Democratization Of Sports

... Young fans aren’t satisfied with the status quo in terms of how sports are played and consumed, and they expect the industry to evolve based on their lead as the new sports authorities.The sports industry is on the verge of an overhaul, driven not by the leagues and teams that comprise the category, but by its young fans. Gen Ys and Zs are known for disrupting the status quo (as the taxi, hotel, and music categories can attest); they don’t do it consciously, rather the industries that refuse to ...

Sports Clubbing

... Young adults are mainly socializing around sports, regarding it as a more relevant and meaningful form of nightlife than many alternatives.As sports have grown from a lifestyle among those who love particular games to infiltrate nearly every part of popular culture, young people en masse are joining the party—literally—regarding sports as a key opportunity to let loose and obtain fulfilling social lives. Sports have always provided an occasion to celebrate, but increasingly, they’re ...

Game Of Life(style)

... even more likely than young women to agree with each of these statements. How strongly do you agree or disagree with each of the following statements?Summary Of Strongly/Somewhat Agree Sports are an important part of popular culture today | I feel the need to pay attention to sports to be part of the cultural conversation KEEPING UP ON SPORTSThe top way young adults in both the U.S. and UK stay up-to-date on sports is through Facebook, and many do so through additional social media ...

(Pas)Sport

... Youth consider sports a key part of the travel experience, with many planning trips around watching and playing games, or aspiring to do so.Young generations crave local immersion when they travel, wanting to connect with the people, history, and lifestyle of a place, including getting a taste for the activities reflective of that region. To that end, they’re increasingly engaging with the sports culture when visiting a destination—both as spectators and participants—because ...

Sport The Look

... designed to look like athletic wear. SPONSORING SPORTSYoung adults enjoy showcasing their love of sports, teams, and athletes. To support their favorite teams, young adults are purchasing team-related merchandise (with 77% of U.S. Trendsetters and 64% of UK Trendsetters doing so) and wearing face paint (with 48% of U.S. Trendsetters and 41% of UK Trendsetters doing so). They are also willing to spend money to participate in sports, with about four in 10 U.S. and UK young adults buying sports ...

Leagues Of Their Own

... boundaries and grabbing young people’s attention, Ys and Zs demand that sports change regularly with innovations and new offerings. THE NEW PHYGITAL SPORTSOne of the main ways young people are reshaping sports to be a larger, more varied category is by embracing games that are more mental than physical—a significant change from how the world of sports looked in previous decades. Today, about two-thirds of young people in the UK and U.S. (67% and 63%, respectively) say not all ...

Numbers Game

... The rise of in-game technology and data-driven performance metrics is changing both how sports are played and the way that young people engage in modern fandom.Across industries, data is gaining momentum as a powerful tool for driving decisions that, in the past, would have been based on unquantifiable factors, whether forecasting fashion trends, determining which ingredient will make a dish taste better, or even saving your love life. In sports, technology-driven data is emerging as a critical ...

Dream Team

... sports fantasy league is more fun than watching sports.SPORTS FOLLOWED FOR FANTASY LEAGUESThe most common sports U.S. young adults follow for their fantasy leagues are football, baseball, and basketball. U.S. Trendsetters, especially, are following football (25%) for their leagues. In the UK soccer is the most common sport that young people, especially Trendsetters, pay attention to for their fantasy leagues, followed by football, and cricket—which is one of the least popular sports to follow ...

Carrying The Torch

... about the Olympics, brands need to approach them from a different angle; looking at live viewership alone can be misleading—true for all sports in general, especially for young generations who lead digital-first lifestyles. Young consumers today know they don’t have to plan ahead for a day of sitting on their couch in front of the television, being fed commercial after commercial and forsaking all other plans in order to catch the games. A 15-year-old girl in one of our focus groups noted that ...