Live, Not Buy: Gen Z Activism Mar 22, 2020 ... that a brand can help you become a better person and change the world, which placed the onus of the activism on the organization or company rather than themselves.Unlike Ys, Zs grew up during a time when brands standing up for a cause was no longer a trend—it was the norm. It follows that there's a jadedness among Zs when it comes to brand marketing around social causes: unless it’s meaningful and truly moving the needle in favor of causes they care about, they’re not as likely to notice. For ...
Would You(th) Care For A Cause? Mar 20, 2020 ... traditional governing structures. And yet, there is a darker underbelly to brand activism. It’s 2020, and the brand-consumer relationship is more transparent than it’s ever been. This means that consumers are more aware of corporate efforts to ingratiate themselves with consumers, especially when it comes to standing up for causes a brand might not otherwise be inclined to commit to. The rise of cancel culture within the age of information overload and overexposure has shifted the balance of power in the ...
Tips From The Influencer Industry Dec 11, 2019 ... of the influencer industry, as well as where they think the space is headed in the future.CASSANDRA: What sets successful influencers apart? ENGINE: It’s one of the most overused words in advertising, BUT ‘authenticity’ is the way to win here. Influencers who show genuine reality rather than perfection are more relatable and therefore successful.CASSANDRA: How are you seeing influencers standing out and winning attention?ENGINE: It’s all about matching interests with experts, being specific, and ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... convenience store chain.BingoboxThe Chinese startup has opened more than 500 locations of this cashierless convenience store, including doors in Taiwan, Malaysia, and South Korea. Customers enter the stores (which are free-standing glass boxes that measure about 160 square feet) by scanning a QR code at the door. Once they've shopped, they place all the items into a scanner—rather than one by one—and then pay via WeChat.Sainsbury'sThis spring, the London supermarket remodeled one of its ...
Home & Away Work & Commuting Trends Dec 04, 2018 ... year or more. Unlike many other remote work programs, Behere provides free-standing apartments rather than co-living arrangements.Remote Year Launched to offer remote workers the opportunity to travel to a new destination every month for one year, Remote Year recently expanded to offer a four-month program as well. The company provides participants with living and working spaces and cultural activities. Terminal 3 Terminal 3 gathers groups of remote workers for a six-month program that settles ...
Race To Zero Sep 22, 2018 ... standing in line at the post office—into experiences that feel like better uses of time. Even without an over-the-top activation, brands can offer materials to engage young consumers for these specific situations, such as offering an I Spy checklist for a doctor's waiting room or responding to young people sharing commiserating tweets with a joke to offer brevity to the user’s experience. Easing a consumer’s pain point in regards to inefficient use of time in a small way, even if the brand isn’t ...
Pop In Jun 21, 2018 ... alignment with content by physically standing alongside it or appearing in it. They're embracing activations and tools that allow them to put a photo, video, or avatar of themselves onto an asset from popular culture and make it truly their own, which is also reflective of their penchant for customization. Entertainment creators, as well as brands across all categories, stand to benefit from young consumers' desire to Pop In their creations since becoming part of a work inevitably makes fans feel more ...
Culture Spotlight On South Korea Jun 16, 2018 ... uncommon to identify as a feminist as many don’t understand what it means and even consider it dangerous and selfish. South Korea as a nation lags far behind other countries, sitting at 118 out of 144 nations in the World Economic Forum’s ranking of gender equality. Despite this standing, South Korea’s #MeToo movement has been gaining momentum over the past few months with Korean women sharing experiences of sexual assault and supporters demanding change; in doing so, they're ...
Culture Spotlight On South Africa Jun 11, 2018 ... will be launching a global contemporary brand of clothing representative of their minimalist aesthetic later this year. Prime Obsession's international garments will mostly be neutrals and solids with occasional details. While the line will have global reach, the creators are focused on reflecting their local community and its new design style.Atta Boy!: Men Redefine Masculinity Young people in South Africa are rebelling against the country's long-standing views about gender and, in particular ...
Culture Spotlight On Spain Jun 07, 2018 ... of this event, which is of particular importance in a country known for its culture of machismo and male dominance. Cassandra finds that 36% of young adults in Spain feel that in the past year, feminism has become more prevalent in their country and this rises to 45% among Spanish females. Just as young people around the world are leading such efforts, so too are young people in Spain in efforts to challenge long-standing norms in the country.Spain is known for its chauvinistic (or machista ...
