State Of The Art Sep 15, 2018 ... creativity. In the gaming world, a company called Promethean AI provides game developers with a toolset that fills out vast spaces in a non-repetitive and non-formulaic way (i.e., filling a room in the game with furniture). By removing a mundane yet time-consuming step, artists and developers can spend more time honing the intent and storytelling in the virtual worlds Promethean AI populates. And since the A.I. picks up and learns from the artists who train it, Promethean AI creates a self-feeding system ...
Culture First, Country Second Jun 26, 2018 ... as well. Burberry even found a cultural sherpa in partnering with British-Ghanaian model and activist Adwoa Aboah on the project.Brand Role Model: Look to HP's campaign for International Women's Day. The brand didn't just tell consumers it supports female empowerment, but earned its place in the conversation by highlighting a story of a young girl in India who is passionate about storytelling, and then seeded the conversation for females around the world to share what storytelling means ...
Pop In Jun 21, 2018 ... it comes to fanfiction, young people are increasingly putting themselves in stories alongside existing characters, as is encouraged on popular mobile storytelling platform Episode.This trend is particularly evident when it comes to music, with artists and record labels increasingly offering opportunities for fans to Pop In music videos and cover art. In 2016, American singer Santigold released an interactive music video for her song "Can't Get Enough Of Myself," where fans could embed themselves ...
Global TV Trends Jun 02, 2018 ... Outstanding Informational Series or Special in 2017.AUDIO GOES VISUALTelevision and film companies have a long tradition of drawing inspiration from other categories such as books and news stories. As TV companies seek out their next big series, they are more often looking to podcasts, which offer a fresh source of transmedia storytelling. The trend of sourcing TV storylines from popular podcasts has grown exponentially since we initially identified the re-packaging of original narratives in mediums and ...
Global Digital Trends May 30, 2018 ... share their stories of sexual assault, violence, and rape online. Other participants recounted the experiences of women who lost their lives to sexual violence, giving a voice to women who could no longer speak for themselves.LISTEN UPPodcasts have boomed in number and popularity over the last few years and brands are taking notice. Audio storytelling is becoming increasingly relevant among young people, with 57% of global youth saying podcasts are important to their life and more than one in 10 (16 ...
Global Art & Design Trends May 26, 2018 ... visitors can experience what it would be like to walk through an avocado and a ripe room with textured walls showcasing how to pick the perfect one. Recognizing that share-worthy backdrops alone are not enough to satisfy consumers, The CADO will focus on storytelling as well, with each room offering a narrative that builds on the one before it.The Dessert Museum The Dessert Museum in Manila, Philippines is a colorful and delicious experiential space. Attendees can navigate through eight ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... staring at a screen. Entertainment brands should get creative with showcasing their content around an activity that gets people moving, from scavenger hunts to themed runs to dance parties.Young consumers regard exercise as entertaining, not just merely time to improve their bodies. Brands in the fitness space stand to benefit from these blurred lines by creating more storytelling and memorable experiences around physical wellness. - Entertainment Brands Get Physical - Sega & Tempest Academy Video ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... events at colleges and now has a presence at 35 schools, with student ambassadors who can organize such events themselves. The Shine A volunteer-run alcohol-free variety show, The Shine hosts events every couple months in New York and LA featuring live music, storytelling, and meditation, encouraging attendees to make lasting connections.Mocktail Mixer The one-night event for the LGBTQ+ community took over a bar in Canada for a night of food, games, and prizes sans-alcohol “to facilitate ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... , they sought it out and created it themselves. If a brand provided access to content surrounding the games, including personality-driven storytelling, it would give youth an easier way to join in the Olympics alongside the brand instead of needing to build and populate a plane outside of the traditional channels. In the UK, 28% of youth and 42% of Trendsetters have a favorable opinion of brands who advertise during/sponsor the Olympics, and the U.S. measures similarly with 27% of youth and 43% of ...
Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... Entertainment companies and brands must reconsider their offerings because youth are adding their own creative lens to content and becoming competitive entertainers in their own right.Gens Y and Z are creators by nature, and they not only view modern media as a place for professional storytelling but also see content as building materials to tell their own tales. During Gen Y’s formative years, sampling content went from being a cause for a court case to being commonplace in the ...