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Macrotrends

Would You(th) Care For A Cause?

... strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Brands are expected to act in a socially responsible way | Brands need to adhere to higher ethical standards than they currently do | An innovative brand is just as good for society as a socially conscious brand | Brands should offset socially irresponsible practices by giving back | I am more likely to support a brand if it supports a social issue that I care about | I am more likely to support ...

The Impact Of Influence

... ). Another 85% of youth in the U.S. and 83% in the U.K. believe it’s important that the influencers they decide to follow are trying to make the world a better place and are the type of person they’d want to hang out withHow important, if at all, are each of the following factors when deciding to follow an influencer?Very/Somewhat Important Summary They seem like a nice person | They aren't just trying to sell me something | They make my day better/improve my mood | They try to make the world a better ...

The Hive Mind

... boycotted/canceled. That said, a majority of modern youth view the act of boycotting as a way to exercise their power as a consumer: seven in 10 Trendsetters in the U.S. and UK (72% and 67%, respectively) agree that boycotting is a way to enact meaningful change, as do 70% of youth in the U.S. and 63% in the UK.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Influencers/celebrities/ athletes can come back from being boycotted/cancelled ...

Life For Like

... causes they support. Additionally, 70% of youth in the U.S. and 62% in the UK prefer to follow influencers who stand for something over those who are just famous for being famous.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I prefer to follow influencers who stand for something over those who are just famous for being famous | It's difficult to maintain one's status as an influencer | I feel like I know the influencers I follow ...

Influencer Marketing Tips

... % of youth overall in both countries, say that when deciding to follow an influencer, it’s important that they aren’t just trying to sell them something. How important, if at all, are each of the following factors when deciding to follow an influencer?Very/Somewhat Important Summary They aren't just trying to sell me something 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube).61% of Trendsetters ...

Peace Of Mind: The Guide To Gen Z Burnout

... an opportunity to help more young people avoid burnout, as nearly one in two Zs say brands already do so.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Brands should help people avoid burnout | In the future, all brands will need to consider consumers' emotional/mental health to survive | I turn to certain brands when I feel stressed/burnt out | Brands help me avoid burnout ...

Retail 2.0: Youth Outlook On Luxury

... unique vision and creativity, they see the sector as overrated.Which of the following, if any, do you agree with when it comes to luxury?Strongly /Somewhat Agree Summary Luxury products and services are overrated | I feel better about myself when I make a luxury/high-end purchase WEAR SOCIALLY CONSCIOUS BRANDSYouth exhibit an overall preference for wearing socially conscious brands over luxury ones when given the choice: seven in 10 Trendsetters in the U.S. and six in 10 in the UK would rather wear ...

Next Gen Brand Loyalty

... you tend to try different brands.I Like To Try A Lot Of Different Brands Summary Clothing | Dining out (e.g., restaurants, takeout, fast food) | Accessories not including shoes (e.g., wallet, jewelry) | Groceries | Traditional media (e.g., books, DVDs) | Home décor/furniture WHAT INSPIRES BRAND LOYALTYAcross all four generations in the U.S., free shipping is the top factor that would make consumers more loyal to a brand, with the majority of Boomers (60%), Xers (57%), Ys (50%), and Zs ...