69 results for 'sustainability'
Filter by:

Macrotrends

Alternative Education

... the importance of sustainability. Sustainability means many things to many people. Instead of just stating what your brand believes is the best position to take, or methods to apply, another option to consider would be informing the consumer of all of the different ways in which they can take an active role in environmental causes. In doing so, your brand is empowering the consumer to make an educated choice on what causes they think are most important, even if they aren’t ones that your company ...

Category Lens

... are less of an issue for those in the FMCG category, given that many products are mass in their distribution and reach. However, it is precisely because of that mass audience that polarization presents challenges to the category, as customers are so heterogenous. What are some of the implications for the FMCG categories?The FMCG category has been tackling issues related to sustainability for quite a while now. The biodegradable plastic packaging market was valued at USD 3.97 billion in 2018 and is ...

Life For Like

... influencer categories, like sustainability influencers, vegan influencers, and mental health influencers, whose platforms are based around bringing education and awareness around their specific causes. Influencers like Rob Greenfield of @robjgreenfield and Kathryn Kellogg of @going.zero.waste have created platforms based entirely around their work as sustainability advocates, showcasing their lifestyle choices and offering tips and tricks to encourage their followers to live more eco-friendly lives ...

Over Stimulation

... resisting mass consumption in favor of quality goods and services that are more personalized. They're paying more attention to where and how products are made and prioritizing sustainability over other factors. The move away from fast fashion is an example of this, as young consumers instead gravitate toward higher quality clothing and secondhand purchases. Meanwhile, DTC brands like Glossier and The Ordinary, which offer highly curated product selections, also show how companies are responding to ...

Retail 2.0: A.I., AR & VR

... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...

Fear Factors

... sustainability and has implemented country-wide initiatives to reduce waste and carbon output—whereas in the U.S., Trump’s decision to pull out of the Paris Climate Agreement in 2017 and pushback from climate change deniers has given youth less confidence. When governments cannot provide solutions for its young citizens, brands have an opportunity to step in and be the voice of social progress and change.I go to a really good school, but I still have no idea if that's gonna give me the security I need ...

Have Guidance, Will Travel

... choose trips centered around specific passion points like food or sustainability. Young travelers are revitalizing the road trip, and although spontaneity is often considered a perk of this form of travel, luxury road trip services that plan out the route and the activities along the way are on the rise. Even surprise travel is a growing sector—not only do such services do all of the planning, they even remove the burden of choosing where to go ...

Race To Zero

... easier for consumers to join in. Almost seven in 10 young people (69% in the UK and 68% in the U.S.) believe that most innovations are changing the world for the better rather than for the worse, and approximately eight in 10 Trendsetters believe this (84% in the U.S. and 80% in the UK). Rather than adding on, this new angle of innovation will focus on taking away to continue on this positive track.ZERO WASTEOf 23 categories explored in our research, the environment (e.g., sustainability, alternative ...

Future Of Travel, Transportation, & Infrastructure

... enjoying the journey. Electric scooter sharing programs and autonomous public transportation are increasing mobility for citizens of all ages and classes while demonstrating modern youth’s desire for convenience, access, and sustainability. Emerging smart cities are being built with interconnected sensors and systems that allow the city itself to automatically mitigate the pain points and inefficiencies that are rife in urban settings. As more cities incorporate smart technologies and as the process of ...