95 results for 'sustainable'
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Macrotrends

Eco Chic

... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...

Live, Not Buy: Gen Z Activism

... protest. The young member of the Standing Rock Sioux Tribe spoke out against the construction of a pipeline that would pollute their water supply and desecrate their ancestral land, even participating in a social media campaign called Rezpect Our Water. Today, the teen sits on the board of a new sustainable energy group called Indigenized Energy and advocates for the health of the environment alongside activists like Greta Thunberg. 49% of U.S. Zs and 42% of U.S. Ys, as well as 28% of UK youth ...

Would You(th) Care For A Cause?

... that “[a]ctivists for any one particular cause are in no way united that consumer activism is the most effective way—or even an effective way—to enact change. The main criticism is that individual product swaps do nothing to impact legislation and corporate responsibility.” In an article from Quartz back in 2017 (sourced in the same Vox article), sustainable fashion expert Alden Wicke quoted a speech she delivered at the 2017 UN Youth Delegation: “[s]mall steps taken by thoughtful ...

Category Lens

... expected to reach a market value of USD 10.3 billion by 2024. In the past six months we have seen brands push forward on these efforts in new and innovative ways, from utilizing wastewater for beer to creating sustainable toilet paper out of bamboo. Yet the FMCG remains particularly vulnerable when it comes to issues related to sustainability. What if your brand was addressing some of today’s biggest environmental issues? TECHNOLOGYThe technology category is viewed by some as a contributing factor to ...

The Hive Mind

... U.S. and three in 10 in the UK (41% and 28%, respectively) stopped following a brand because it lied. Ethics aside, a third of Trendsetters in both countries stopped following a brand because it became boring. I've stopped following a brand because.Select all that apply. It was no longer relevant to me | It goes against my values (e.g., it was racist, sexist, homophobic) | It became boring | It lied | Harmful environmental impact (e.g., non-sustainable practices, pollution) | Negative ...

Life For Like

... . Similarly, influencers Valeria Hinojosa of @waterthruskin and Natalie Kay of @sustainablychic are bringing awareness to environmental issues that are specific to the fashion industry in order to inspire their followers to make more sustainable style choices. Such influencers are creating content that’s anchored to their values and beliefs in order to foster societal change and are subsequently gaining followers who align with their perspective of the world. To wit, eight in 10 young people in the U.S ...

Global Influencer Trends

... , who had between 1,000 and 5,000 followers. - Southeast Asia: Lack of Disclosure on Ads - BrandHero examined influencer accounts from Singapore, Malaysia, Thailand, and Indonesia, and found that 86% of the posts violated Instagram's rules requiring brand collaborations to be clearly noted. This was significantly higher than the posts that it examined in the U.S. The social media company stressed the importance of transparency in creating sustainable relationships and boosting engagement. "This ...

No Money, More Problems

... guide to environmentally friendly and socially responsible businesses. It also rewards customers who use their Aspiration debit card at businesses with sustainable practices. All of this is designed to appeal to Ys and Zs, who prefer to spend money on brands that share their values. Additionally, the company promises that customer deposits will never go to funding fossil fuel projects, another clear play for young consumers, who worry about climate change.United Overseas BankSingaporean bank United ...