Global Music Trends Jun 03, 2018 ... collaborating on VR audio experiences, putting themselves on consumers' radar in a format young people are seeking out, which is particularly important as young consumers want brands in any industry to offer an entertainment component. Khalid + Sony Debuted at its SXSW 2018 activation, Sony produced a virtual reality experience for Khalid’s music video for “Young, Dumb and Broke.” The experience, which was also available at the immersive Sony Square NYC store, puts participants in the passenger ...
Global Movie Trends Jun 01, 2018 ... traits they displayed—painted a vivid picture of the disparity between male and female characters that skewed heavily in favor of the male characters. StoryFit’s CEO even noted that female characters weren’t propelling the conversation and the action in the movies in the same way that their male counterparts were. StoryFit unveiled these results at SXSW in a call to action that they hope will spur the film industry into using the analysis to affect change around their portrayal of ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... detailed quiz, identifying factors including where they live, their skin type, and their skincare routine, to receive tailored recommendations of Proven’s skincare products, which are delivered every two months.L’Oréal At SXSW 2018, L’Oréal unveiled a personalized skin care service called SkinCeuticals CUSTOM D.O.S.E. that scans and evaluates consumers’ unique skin needs and combines active ingredients into a tailor-made, corrective serum. The D.O.S.E experience begins with a one-on-one skincare ...
The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... conversations with him. Boyfriend Maker’s “intelligence” is sourced from pop culture so he understands most references, and his conversation skills are based on a database of actual exchanges. He can generally respond accurately, though sometimes his answers are complete non-sequiturs.EX MACHINA ON TINDER This past year at SXSW, attendees were able to meet Ava on Tinder. If they swiped right, they could chat with the attractive 25-year-old, who eventually directed them to her Instagram page where they ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... reasons. While they’re still as popular as ever, murmurs of a potential backlash are being heard among particularly conscious consumers who are starting to question the ethicality of using them. Two years ago, a marketing agency came under fire when it hired members of Austin’s homeless community to walk around carrying mobile Wi-Fi devices, offering SXSW conference-goers Internet access in exchange for donation. (Their pay? $20/day.) More recently, the media has turned its spotlight on the “1099 ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... shops that offer a whiff of the unexpected, whether it be in architecture, design, location, pricing, merchandise, or overall concept, stand to generate louder consumer buzz than the cookie cutter mall retailer. Be in the right place at the right timeVans partnered with sneaker shop Nice Kicks to set up a roving pop-up shop housed in an ice cream truck for SXSW festivalgoers who wished they had packed more comfortable footwear.Create temporary discount outletsFab.com opened a pop-up shop in Antwerp ...
Highlights from SXSW 2024 Mar 19, 2024 ... Music Protests, Movie Premieres, and AI ReactionsThe South by Southwest (SXSW) festival is a meeting of ideas, art, technology, education and culture in the heart of Austin, Texas. The 2024 SXSW event took place from March 8-16. Join us as we recap some of the stories that captured our interest. - Mattress Mack - March Madness is a time when the sports world witnesses wild fan antics, and this year it’s no different. There are fans, and then there is Mattress Mack. Furniture and mattress store ...
