Defining Generations Mar 26, 2019 ... Boomers, Gen Xers, Gen Ys, and Gen Zs experienced as they grew up. Within each wheel, adjacent external values work together to inform their internal values. For example, the convergence of tech advancements, such as smartphones and tablets, and pop culture trends, such as the rise of YouTube stars and social media influencers, during Gen Zs' adolescence have informed their internal value as creators. With these wheels, brands across all verticals can develop a deeper knowledge of each generation and ...
Tech Truths Mar 21, 2019 ... feel the need to always have their cell phone on them (only 30% of Boomers in the U.S. and 21% in the UK feel this way) and Boomers are the most likely of all generations to have purposefully left their phone at home when going out (48% in the U.S. and 42% in the UK), reaffirming that they don't depend on tech.Tech-Driven Behaviors: While the majority of Boomers are smartphone users according to the AARP, it's not their go-to device, unlike their younger counterparts. Boomers tend to use tablets or ...
The Invisibles Sep 16, 2018 ... become seemingly invisible. Taking this even further, "invisible home theaters are the new status symbols," as The Hollywood Reporter declares, where a screen isn't apparent when entering the room. Just as computers have moved from bulky desktops to laptops and tablets that can be tucked away, so, too, will TVs, whether physically or in the form of design that blends in.Demand for discreet technology extends well beyond TVs. Young consumers are seeking ways in which any piece of technology can look ...
Global Gaming Trends May 31, 2018 ... entertainment whenever they want to, from streaming movies on their tablets to scrolling through social media on their phones to downloading the latest best seller to their e-reader. In contrast to youth’s usual "I want what I want when I want it" mindset, appointment gaming is on the rise. App games that actually require players to stop what they’re doing and tune in at a specific time are taking off; the concept of a scheduled activity makes playing the game feel more like an experience rather than a ...
All The Feels Jun 22, 2017 gen z social life friends social media ... that allows users to anonymously send messages of kindness to their phone contacts.Be Cool Be Nice Advocated by Y/Z cusper Kendall Jenner and Z Willow Smith, the Be Cool Be Nice campaign features the two celebrities in Snapchat filter-esque ads promoting good manners and kindness, specifically on social media.Face The Future A 30-hour game event that took place last November, Face the Future aimed to teach kids how to be empathetic. Played on computers, tablets, and smartphones, the game tried ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... , and have undamaged exterior packaging.eDivvCreated as a place for people to unload the plethora of beauty and makeup samples found in retailers’ free gifts and in subscription services (e.g., Birchbox), eDivv is a community where members can buy, sell, or trade unwanted beauty products with fellow cosmetics fans.GazelleGazelle buys and sells pre-owned consumer electronics. The service pays cash for used smartphones, tablets and desktops, all of which it inspects and certifies before selling them ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... additional information, share items they like on social media, and add them to a wish list. After saving an item, they’re able to see the store’s stock and request to try it on.Timberland In Timberland’s Herald Square store, products have accompanying digital tags that provide additional information, styling suggestions, and recommendations for related items when tapped with mini tablets placed throughout the store. Shoppers can add items to their own collection on the tablet, make notes, save their ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... through its partners—including NPR, CNN, USA TODAY, Huffington Post, PBS NewsHour, MSN, and Axel Springer.Quartz is a digitally-native news outlet, born in 2012, for business people in the new global economy. It embraces creative and intelligent journalism with a broad worldview, built primarily for the devices closest at hand: tablets and mobile phones. Quartz boasts five million unique monthly visitors, 40% of whom are outside the United States, and 60% of whom access the site on mobile ...
Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... Counseling, which provide personal guidance, help them build identity, and give them a sense greater purpose—all while keeping them entertained. Deriving personal value from pop culture is not an entirely new idea. Individuals have always relied on their culture preferences to define themselves and their personal taste. But the increased presence of pop culture in day-to-day life, made possible by the rise of smartphones and tablets, has led young individuals to view the content they carry with them as ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... suiting company Blank Label only sells its wares online, but shoppers can visit its Boston and Chicago showrooms (and, soon, a third showroom in DC) to be measured by sales consultants before placing their orders. Personal measurements remain accessible via the brand’s website for those who want to order more on their own later.GEMVARAJewelry e-tailer Gemvara opened a seasonal showroom, equipped with tablets and computers for custom gem design and ordering, on Boston’s Newbury Street. Customers who ...
