11 results for 'tagging'
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Macrotrends

The Urge To Splurge

... lifelong spending habits about brand preference in the crucible of a commerce- and status-obsessed society. This slight majority indicates an important shift while also flipping what people or brands might expect: older generations who have more money to buy name brands are, in fact, less likely to actually do so. Zs, who display their desire to associate with a specific brand as they curate their own personal brand on social media, are deeply attuned to the social cred that comes with tagging brands ...

On The (Im)pulse

... traveling for work to Charleston for a week for a conference and had a nice hotel room to herself. She invited along a friend who works remotely, who was eager to join in as this would make visiting Charleston much cheaper than if she went otherwise. Whether by finding a last minute and deeply-discounted travel deal or tagging along on a friend’s work trip, this type of spontaneity disrupts the traditional notion that only those of greater financial means can and should travel. Impulse travel does ...

Side Buy Side

... increasingly creating tighter-knit social circles.ACTION ITEMSBrands have become a more natural part of the social chatter today, whether people are tagging their friends in a brand's post on social media or sending each other codes to get the best deal. Brands can gain the most by making it especially easy and engaging for youth to share something with their friends.One's friends are more likely to know what brands one supports today than ever before. This raises the stakes for customer service to be ...

Dollars And Sense

... -traded funds guided by the Nobel Prize-winning Dr. Harry Markowitz. Users can join with as little as $5, are never charged fees for having a $0 account balance, and can withdraw funds at any time without incurring a penalty.SUMDAY Social sharing service Sumday hopes to change the way Ys think about saving for the future. Once users connect their bank accounts, they can start transferring money to their Sumday accounts when they see something that inspires them by tagging posts, pictures, and tweets ...

On/Off

... process.EXPERIMENT WITH NEW MOBILE TECHNOLOGIES BOTH IN-STORE AND OFFLINEUK retailer Argos is piloting an NFC program in 40 stores, which will enable shoppers to engage with staffers and receive the latest store offers and deals via their NFC-enabled mobile device. Best Buy takes a similar approach, tagging in-store products with QR codes which connect shoppers to detailed product information, comparisons, and reviews. Offline, IKEA’s mail-order catalog can be used with its mobile app’s augmented reality feature ...

Fauxsumerism

... Zs, ask their parents to drive them); they can point out products of interest by simply tagging a friend in a comment, simulating the shared experience of browsing IRL. For these users, every moment presents an opportunity to shop. While young people may not be shopping with purpose, they are almost always shopping passively—meaning the number of potential paths to purchase is greater than ever. The fact that their consumer behavior is directionless makes it all the more pervasive. Fauxsumerist ...

Digital Etiquette

... young consumers, even as they continue to use (and overuse) the tagging feature. Nonetheless, hashtags still have their place, on the condition that they are used carefully and with purpose. Avoid annoying habits like hashtagging every word or full sentences. Facebook’s own algorithm, EdgeRank, confirms that posts with hashtags on Facebook actually result in less viral reach and engagement than posts without hashtags—perhaps because brands are using hashtags promotionally rather than ...

StoryTales

... items they listVans challenged people to share stories of how their sneakers impacted their livesLevi’s distributed journals to document the personal stories of women worldwideCustomers submit their Real Chobani Love Story for a chance to win a free case of yogurt - NEW FORMS OF STORYTELLING - Digital possession-tagging has emerged as a way for consumers to link personal memories to their possessions; sites and apps, such as TalesofThings, Itizen, and StickyBits, allow users to digitally attach text ...

Mom Focus

... children with a bedtime story even when stuck at the office: Nursery Rhymes is a children’s storybook app that lets parents read a story to their children by synching to a remote iPhone.Apps and services that allow parents to keep tabs on their children’s physical location are also multiplying. Though not all parents are granted full access to their children’s Facebook profiles, mobile app I’mOK offers an alternative way to keep tabs on kids. By taking photos, sharing their location, tagging friends ...