The Education, Work & Success Perspective Jun 09, 2020 ... implications for marketers who may no longer have an easy way to target early adults through university systems. We also explore the future of work in this issue. For young adults in the working world, they are grappling with work-life blending to the extreme and how the work culture they’ve known previously will never be the same. As businesses pivot their policies (as well as their products and services), workers are also pivoting—and younger workers are leaning into opportunities to challenge the ...
OK, Boomer! Mar 23, 2020 ... ” isn’t just about the past, but “our apocalyptic future.” The meme goes beyond merely highlighting generational tensions: it identifies youths’ deeply rooted concerns, in turn driven by enormous disruptions in fundamental areas across society, technology, and the financial sector. All brands, regardless of which generational cohort they target, will need to better understand how and where these generational conflicts are most pronounced, as they are only poised to accelerate in the future. “I think ...
No Joy in Division Mar 21, 2020 ... incumbent target market, but rather must broaden their reach, making their offerings available to consumers across all perspectives. In a moment of crisis, when consumers don’t know what to do or who to trust, brands who act both responsibly and empathetically will be seen as true leaders. Put another way, those who put partisanship aside and prioritize consumer protection will come out on top.DIVIDED AND “DEFRIENDING” Nearly one-fifth of Trendsetters in the U.S. have stopped interacting with or ...
The Impact Of Influence Dec 17, 2019 ... that be because of their message, relatability, or aesthetic appeal—found themselves in an enviable position of power once held only by celebrities. With millions of eyes watching this space, brands are making a serious investment (in terms of effort and money) into influencer marketing. The influencer marketing space is estimated to be worth $8 billion in 2019 and projected to be worth $15 billion dollars by the year 2022—an ambitious target for an industry that’s yet to develop the ...
The Hive Mind Dec 16, 2019 ... rise to a debate that’s still ongoing. - Comedians Who Are Offering Commentary On Cancel Culture - Dave ChapelleDave Chapelle has been the target of cancel culture for past transgressions, but the comedian bites back in his latest Netflix special, Sticks and Stones. He specifically calls out cancel culture and even goes so far as to imply that the PC rhetoric driving this behavior is distracting society from more serious issues, including gun control. The special sparked debate across social media ...
The New Social Order Dec 15, 2019 ... target their audience. When thinking about sponsorships, not all influencers are created equal, and influence isn't necessarily correlated to follower count. A high-profile celebrity influencer with millions of followers can be great for increasing brand awareness, but might not move their followers to action. Alternately, while an influencer with 5,000 followers seems like small potatoes, their followers might be highly engaged and more likely to buy products should that influencer recommend them ...
Over The Influence Dec 12, 2019 ... products; Lorenz reported that influencers with between 50,000 and 500,000 are the most common targets.Influencers aren't alone in this: celebrities' likenesses are also fraudulently used to sell products, which can damage their reputations and impact their ability to get legitimate endorsement deals. "Actresses over 40 whom the public considers trustworthy (Oprah Winfrey, Sally Field, Kelly Ripa) are the most frequent targets of endorsement theft; anti-aging products are one of the biggest rackets ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... , knowing that Ys are inclined to turn to you when they’re burnt out can help you target this cohort and aid them in their battle with burnout even more effectively. BRAND IMPLICATIONSINSIGHT: Ys are experiencing overarching emotional burnout, which all other areas of their burnout ladder back to.RECOMMENDATION: Brands can provide the overarching, institutional support that Ys are missing in order for them to feel safe, protected, and even cared for, creating a foundation from which they can begin to ...
Over Stimulation Sep 20, 2019 ... overwhelmed by the number of brands and products to choose from.RECOMMENDATION: Offer curated selections and personalized products that speak more directly to consumers' personal needs and desires. - HOW TO BE AN ANTI-BURNOUT BRAND - Be a part of the solution rather than just another attention merchant. Use hyper-targeted ads Consumers are hit with an onslaught of ads every day, so brands that can hone in on their target customers and deliver relevant content are much more likely to see traction among ...
Free For All Sep 19, 2019 ... they need to be creative. In addition to providing outlets for modern youth’s burnout and creativity, brands need to further target consumers in a meaningful way—with the right messaging, the right delivery mechanism, and at the right time. We know that Ys feel more productive during the day, as this cohort has blended their work and personal lives, subsequently blurring the boundaries of their obligations and freedom. By contrast, Zs feel more productive at night and possess more downtime ...
