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Macrotrends

Retail 2.0: A.I., AR & VR

... on a VR headset that provides an immersive experience about the region in Mongolia where the cashmere is sourced and the people who made it.AmazonTo celebrate Prime Day last year, Amazon debuted 10 VR kiosks in malls across India. These experiences transported viewers to a city filled with Prime Day products, like home goods, toys, and clothes. Using an Oculus Rift headset and Oculus Touch controllers, customers could pick up any 3D product and examine it from all angles, even putting clothing ...

Fear Factors

... generations, as the CDC reports that from 2017-2018 just as many 14- to 44-year-olds in the U.S. meditated as did those over the age of 65 (13.4% of people in both age groups). Those aged 45-64 in the U.S. were most likely to have meditated during this period (15.9%). Usage of mindfulness apps is only poised to grow across all generations, as schools increasingly implement meditation and employers offer this benefit as well.Stress-Relieving Toys Toys that help relieve stress have been resonating in recent ...

The Invisibles

... integrated within an environment rather than disruptive. This is a significant shift from years past; devices used to be status symbols that people featured prominently. Doing so not only indicated one was tech-forward but also that one could afford expensive toys. Yet today, as young consumers consider technology an extension of themselves, they want it to blend into their lives. They don't see technology as shiny objects that enhance their image, but rather, they want to put themselves and their ...

Eco Chic

... eyes—not just easy on the earth. In a reflection of how popular culture is becoming more purposeful (see Purposeful Pop), the fashion industry is giving sustainability a style makeover and setting a tone for other industries, from food to furniture to toys, to follow suit with creative solutions to global resource issues that position them as thought leaders in the eyes of consumers. Though much of the media’s focus on sustainable style centers around technology and bioengineered ...

Robot Relations

... further still. Smart devices are becoming part of the family, and Zs are using them not only for tactical tasks like doing their math homework or ordering toys and cookies without their parents’ knowledge but also emotional ones like mediating arguments or entertaining friends. This is making A.I.-powered devices like Echo and Google Home feel humanlike to Zs, who regard them as family pets of sorts—just more wise than furry. While such shifts might spark alarm in luddites, kids aren’t concerned ...

Gen Z Global Trends

... regard shopping as a social experience and are more confident when shopping with others (56%)—far higher than other generations—meaning brands will need to rethink their influencer strategies, welcoming more young men into the equation.  - CHINA: HI-TECH HOTBED - Zs in China (and their parents) favor toys with hi-tech elements and remote-control options that involve hand-brain coordination. Per a global toy news report, DJI, a world-famous brand of drones, is based in Shenzhen ...

Gen Z Marketing Tips

... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...

Mind The Gap

... gender neutral parenting, in which both boys and girls are allowed to enjoy freely clothing, toys, activities, and entertainment rather than being confined based on their gender. Already, 36% of U.S. parents and 41% in the UK do not restrict their child to clothes/toys/activities specific to his/her gender. For example, boys who wish to take ballet classes or play with Disney Princesses may do so, and girls who want to join the football team or play with Transformers may likewise partake&mdash ...