Global TV Trends Jun 02, 2018 ... media about TV, and 24% are interested in learning more about TV as a category. Nearly half of youth aged 22-34 (45%) and half of youth in the U.S. and Nigeria are more likely to follow popular culture around TV.Please select which statements, if any, are true to you about each of the following categories.TV Summary I Follow Popular Culture In This Category | I Get Inspiration From This Category On Social Media | I Am Interested In Learning More About This Category | I Do Not Follow This Category ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...
The Media & Entertainment Perspective May 27, 2020 ... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...
The Impact Of Influence Dec 17, 2019 ... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...
The Hive Mind Dec 16, 2019 ... respective leader and fellow fans. However, these types of superfan collectives aren’t just limited to bonafide A-list pop stars, and they transcend different entertainment verticals. YouTubers (who are celebrities in their own right to their legions of subscribers and followers), gamers, and even entertainment entities like TV shows and movies have their own fandoms. If it’s proliferated via the internet, it probably has a fandom. After all, and as discussed at the beginning of this piece, the Internet ...
Life For Like Dec 14, 2019 ... a space to gather around shared interests, but also tapped into a deep sense of voyeurism. (This instinct to peer into others’ lives is inherent to human nature and has been increasingly satisfied with the boom of reality TV shows and creation of social media platforms, which give viewers extraordinary access to people’s private lives.) Today, the proliferation of new media platforms like YouTube and Instagram and the birth of the social media influencer have created a new ecosystem where ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... knowledge rather than just turning on the TV to tune out her thoughts.I've been watching like a lot of good documentaries. I love good movies and stuff, but I realized I was watching a lot and not really retaining it. So I started to watch these documentaries and take notes. I try not to watch hours of stuff without it being a learning experience.RACHEL, 29, NYWe know that Ys are the self-betterment generation, a topic that Cassandra has explored in an entire dedicated report. Ys’ tendency towards self ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... an indulgent treat gives them a sense of comfort. Brands across all verticals should consider how they can tap into trends that intersect the categories of food and entertainment, especially those that provide Zs a sense of comfort, like mukbangs or uplifting TV series like The Great British Bake Off and Salt, Fat, Acid, Heat. Such entertainment provides Zs a means through which they can tune into food content and zone out—especially from the things in their lives that are contributing to ...
Always Be Hustling Sep 21, 2019 ... youth you market to and your young employees: support their desire to work smarter and not harder in your messaging, internal practices, and resources. To go a step further, incentivize your young consumers’ patronage and brand loyalty to reassure them that, by engaging with your brand, they’re being smart with their time and money. - Entertainment Championing “Hustle” - MTV’s HustleMTV India recently debuted MTV Hustle, India’s first ever rap-reality TV show. The new competition series is hosted ...
Over Stimulation Sep 20, 2019 ... try to take a break, there's a whole slew of other things competing for their attention. Even activities like reading, listening to music/podcasts, and watching TV have become overwhelming, as unread articles, new podcast episodes, and unwatched TV shows pile up. Life becomes an endless queue that's impossible to catch up on, a constant stream of reminders that can't be turned off. This means, of course, that it's hard to actually enjoy free time because it feels like one more item to check off ...
