Monthly Deliveries Sep 15, 2013 ... of period-related tyranny—until the arrival of Hello Flo packages for her campmates disrupts her reign. The video was lauded for its celebratory and non-cutesy approach to menstruation, a topic ads usually go to great lengths to talk around. Since its premiere on July 28, 2013, the video has garnered more than 6 million views. AESTHETICThe HF site adheres to certain gender-targeting stereotypes, such as the use of pink and floral details and flowery typography— most likely, to appeal to its ...