Culture Spotlight On The UK Jun 04, 2018 ... Shires, was the first UK artist to win a CMA award.All That Jazz: A New Style Of Jazz Is EmergingA new jazz movement is bubbling up in the UK, characterized by diverse sounds and experimentation. Unlike the jazz of decades past, this wave is much younger in terms of both artists and fans; it's mostly comprised of musicians in their twenties and early thirties, who have risen up outside of major labels and concert halls thanks to community support. This approach, similar to the UK's now popular grime ...
OK, Boomer! Mar 23, 2020 ... institutions such as the government. This distrust is one of the drivers we see in No Joy In Division. In our most recent study, only 16% of youth today report a ‘great deal’ of confidence in government solving the problems of the day, and about a third say they have 'hardly any' confidence. Both the U.S. and UK have seen major political shifts over the past few years, beginning in 2016 with the UK’s exit from the European Union and the election of Trump as president. In the case of Brexit, 71% of UK youth ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... themselves, their capabilities, and their limitations. It follows that they’re more inclined to set lower, more achievable goals for themselves as opposed to lofty, unrealistic ones. Because activism and pragmatism are so deeply ingrained in their identity, Zs view living, rather than buying, their values as the right path forward when it comes to creating change. When asked about their activism, one in five Zs in the UK and U.S. (20% and 19%, respectively) say they’ve donated to a charitable ...
No Joy in Division Mar 21, 2020 ... their relationship to media, brands, and beyond. GETTING PERSONALPolarization can be highly personal for today’s youth. Indeed, nearly one in five Trendsetters in the U.S. (18%) say that they have stopped interacting with or "defriended" people they know whose political views do not align with their own, and one in 10 UK Trendsetters (12%) say this as well. While this is less than a majority of Trendsetters in the U.S. that report this kind of behavior, they are still twice as likely to “defriend ...
Would You(th) Care For A Cause? Mar 20, 2020 ... own companies. These sentiments similarly hold true for youth in the UK, who unequivocally want brands to address mental health, a topic that is top-of-mind for UK youth across breakouts.YOUTH OUTLOOK: BRANDS AND SOCIAL CAUSESLet’s take a look at how youth feel about brands championing social issues. When it comes to brands taking a stand, 58% of Ys and 51% of Zs in the U.S. say that it’s important for them to know where a brand stands on social issues, along with 66% of Ys and 55% of Zs in the UK ...
Alternative Education Mar 19, 2020 ... LESSONSEducation is at the forefront of consumer engagement and is paramount to building trust with a brand. However, this is no easy task, as only 2% of US youth and 3% of UK youth consider brands as a trustworthy source of information on political and social issues. It is evident that there’s much work to be done on establishing trust. Let’s first start by figuring out how brands got to this place of distrust by consumers when it comes to political and social causes. In Would You(th) Care for a Cause we ...
The Impact Of Influence Dec 17, 2019 ... direction the space is headed. When asked why they follow influencers, 45% of Zs in the U.S. and 30% of Zs in the UK, as well as 23% of Ys in the U.S. and 21% in the UK, said that they do so because they want to support them/the things they do. This leap among the generations is significant, and demonstrates the value Zs place on the influencer content that populates their social media feeds. Their digital proclivities make sense: as this generation of young people grew up with access to the Internet ...
The Hive Mind Dec 16, 2019 ... boycotted/canceled. That said, a majority of modern youth view the act of boycotting as a way to exercise their power as a consumer: seven in 10 Trendsetters in the U.S. and UK (72% and 67%, respectively) agree that boycotting is a way to enact meaningful change, as do 70% of youth in the U.S. and 63% in the UK.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Influencers/celebrities/ athletes can come back from being boycotted/cancelled ...
The New Social Order Dec 15, 2019 ... eye shadow to seltzer and booze. But as the influencer space becomes increasingly crowded and the marketing by and around these individuals seemingly hits peak saturation, it's worth asking if influencers still have the sway they used to. Still, 49% of U.S. Trendsetters and 44% of UK Trendsetters say they've purchased a product or service that an influencer posted about or mentioned. This is significantly higher than the general population (29% of youth in the U.S. and 24% in the UK), so it's ...
Life For Like Dec 14, 2019 ... creators can put their lives, along with their values, on display for the world to see. And while in the past, sharing such private details of one’s life would have seemed strange, today, oversharing on social media is the expectation. Around half of youth in the U.S. and UK (54% and 52%, respectively) and six in 10 U.S. Trendsetters wish influencers posted more about their personal lives. For influencers, who build their followings through showcasing every aspect of their lifestyle, sharing the ...
