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Macrotrends

The Gig Is Up

... up.Through being a freelance musician I have participated in the gig economy. The upside is freedom; the downside is the lack of security in income. But to do what you love sometimes there has to be some sacrifice. In the future, I aim to earn enough by freelancing for it to be a stable income.RORY, 23, AUSThe continuing expansion of the gig economy is allowing people to combine multiple jobs to create a personally and financially satisfying fusion, and the number of people participating in the workforce ...

Break It UP

... a positive view about moving on. There are, of course, exceptions to the rule, such as when the breakup is the result of mistrust or a betrayal, but on the whole young people are adopting this updated interpretation. They see dating and relationships as learning experiences and know the time together wasn’t wasted. Young people are transforming attitudes around breaking up, treating it not as a loss to be mourned for the foreseeable future or a mistake to punish oneself over, but rather as an ...

Cassandra's 2021 Outlook

... themselves and actively building a life that resonates with and reflects their true selves.Inconsequential PlayYoung consumers are craving some time for Inconsequential Play, seeking out moments of levity, joy, silliness, and plain old fun across multiple downtime touchpoints. This includes the entertainment they consume, the social media they depend on, and the hobbies they’re taking up as they spend more time than ever at home.Navigating the New-borhoodYoung adults have a new perspective on ...

Innovation & Trust in Healthcare

... Probing young adult interest and participation in the telehealth space, as well as trust in healthcare overall.As Covid-19 cases soar, so too are the innovative healthcare solutions that are aiding in the fight against this virus. In today’s remote-everything era, companies previously positioned in the digital healthcare space are seeing patient business skyrocket and, with that, increased financial investment.According to the CDC, telehealth visits were up 154% in the last week of March 2020 ...

Race & Equality in Everyday Life

... Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.The pandemic and its resulting financial fallout are surfacing socio-economic inequalities in a way that this country has not yet experienced. From employment to education to healthcare, the systemic injustices plaguing society have become increasingly visible to the point where they exist in plain sight. These economic and cultural disparities are shaping young people's’ world view: rather than ...

Youth Speak About Race

... of life. Though it might be difficult to take in, it is important for brands to see the numbers in order to understand just how truly systemic these racial disparities are in our society. Only through education and empathy can brands truly stand up in solidarity with vulnerable communities. For many young adults today, the Black Lives Matter movement plays a key role in their battle for racial justice and social equality, as it offers them a platform to protest, mobilize, discuss, and act ...