An Eye Towards The Future Jul 27, 2020 ... pandemic and beyond. You may also watch the webinar version here. Let’s dive in! Economic Overview & OutlookWith young people now nearly half a year into a post-Covid world, we take a look at their overall outlook, which is heavily impacted by the economy. This will inform how they and the country move forward into the future. Consumer confidence and future expectations provides brands insight into how soon young people will think about spending in the future. Status Quo —> NoMillennials and ...
The Media & Entertainment Perspective May 27, 2020 ... their media routines. Their resulting efforts to keep busy have ranged from learning new skills to working on their homes/rooms to binging on media. Some 8 in 10 are watching more TV, movies, and videos, and the same number are listening to more music. As generations that are used to being always on and always on-the-go, the pandemic has certainly forced Ys and Zs to put their lives on pause—but they aren’t pressing pause on entertainment.We are witnessing a time of unprecedented ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... interest in today’s attention economy. Brands can educate, rather donate, to support a cause, which is a different way to think about how to help Zs engage in activism. And for Zs who live, rather than purchase, their values, education helps inform the basis of their beliefs. By keeping Zs informed about the issues they care about, brands can help them be better activists in their day to day lives—which is important to this generation of socially-driven youth. - GEN Z ACTIVISTS TO WATCH - Amika ...
No Joy in Division Mar 21, 2020 ... , while 47% of youth in the U.K. use Facebook and 45% use YouTube to become aware of political and social issues. "I never like to just choose one side. I do watch Fox News, but I also watch CNN. I compare the two and kind of feel which one is more believable, which one's more understandable, which one has less of an emotional response to a certain situation, and which one has more of a fact-mining. So it's just like one of those things where you have to get the total picture and that's something ...
Category Lens Mar 18, 2020 ... organizations to ensure its inclusivity?ENTERTAINMENT & MEDIASimilar to the technology category, the proliferation of entertainment options allows for highly personalized, curated experiences, but it also can contribute to tunnel vision. It’s rare that you watch a documentary or read an article that truly puts you in the shoes of both sides of a story. Even if entertainment does include information on both sides, there is often a slant. What if the entertainment industry attempted to dedicate equal time to ...
The Impact Of Influence Dec 17, 2019 ... that be because of their message, relatability, or aesthetic appeal—found themselves in an enviable position of power once held only by celebrities. With millions of eyes watching this space, brands are making a serious investment (in terms of effort and money) into influencer marketing. The influencer marketing space is estimated to be worth $8 billion in 2019 and projected to be worth $15 billion dollars by the year 2022—an ambitious target for an industry that’s yet to develop the ...
The New Social Order Dec 15, 2019 ... British rapper is the #4 favorite influencer among UK youth. With more than 20 million YouTube followers, KSI (which stands for “Knowledge, Strength, Integrity”) started his career posting about video games and then expanded to comedy, rap, and (most recently) boxing. He's competed against fellow YouTuber Logan Paul in two boxing matches; for the one in the UK, there were 21,000 people in the stadium and over 800,000 people watching it via YouTube's pay-per-view service. For the most recent match in ...
Over The Influence Dec 12, 2019 ... explore the darker side of the influencer ecosystem and look at the current state of backlash, providing insight into what's overblown, what to watch out for, and how companies can maximize their relationships with influencers to boost their brands and take advantage of the good while avoiding the bad. INFLUENCER BACKLASH: A SHORT HISTORYFrom the beginning, influencers have stoked controversy. But as the space becomes increasingly saturated, the critiques are expanding and heating up. Back in 2016 ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... knowledge rather than just turning on the TV to tune out her thoughts.I've been watching like a lot of good documentaries. I love good movies and stuff, but I realized I was watching a lot and not really retaining it. So I started to watch these documentaries and take notes. I try not to watch hours of stuff without it being a learning experience.RACHEL, 29, NYWe know that Ys are the self-betterment generation, a topic that Cassandra has explored in an entire dedicated report. Ys’ tendency towards self ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... that allows them to have downtime. ASMR videos number in the millions across social media platforms, and one particular trend called mukbang is helping modern youth relate food, and copious amounts of it, to comfort. This also manifests itself in their attitude toward eating fast food. As Zs have grown up connecting with fast food through entertainment, whether it be watching a Burger King mukbang or witnessing the Wendy’s Twitter persona start beef with other fast food personas, they’re likely to ...
