Webinar: Trends & Trendsetters Dec 16, 2020 ... Our last client webinar of 2020.We hope you enjoyed our last client webinar of 2020, where we explored the key trends that we believe will be shaping Gen Z and Millennials—as well as our broader culture—in 2021 and beyond. We were also joined by two of our own Trendsetters from the Casandra Collective, to hear their perspectives on the year ahead in their own words. ...
Report Webinar Sep 09, 2020 ... On Tuesday, September 1 the Cassandra Team held an exclusive client-only webinar, where we discussed how youth culture is being impacted by the Covid-19 pandemic, giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.We had great turnout for our webinar, but just in case you missed it, you may listen to the webinar here. This webinar was the culmination of our “Cassandra Special Edition” Covid-19 reporting, which we published bi-weekly for Cassandra members ...
An Eye Towards The Future Jul 27, 2020 ... pandemic and beyond. You may also watch the webinar version here. Let’s dive in! Economic Overview & OutlookWith young people now nearly half a year into a post-Covid world, we take a look at their overall outlook, which is heavily impacted by the economy. This will inform how they and the country move forward into the future. Consumer confidence and future expectations provides brands insight into how soon young people will think about spending in the future. Status Quo —> NoMillennials and ...
The Webfluencers Dec 16, 2013 media & entertainment social media video ... A look at the young stars building followings on Instagram, Vine, and YouTube, and with their personal blogs.A new crop of digital natives are taking the Web by storm, inspiring followers and brands, alike, with creative content on Vine, YouTube, Instagram, and their personal blogs. THE KING OF VINE: ANDREW BACHELORAndrew Bachelor, best known as King Bach, is a Vine comedian who has amassed 4 million followers since he began posting videos of backflips and comedy sketches to the app in May ...
Slow Web Aug 25, 2013 ... The Web is undergoing a shift from a fast-paced browsing experience driven by a need for instant gratification, to one that appreciates a more measured approach to web content and commerce.The World Wide Web became publicly available in 1991, but the Web as Gen Ys know it—that is, the social Web—is just over a decade old. With this milestone in their wake, young individuals are settling into new digital behaviors, which together suggest a shifting understanding of the Web’s strengths and ...
Web Esteem Aug 05, 2013 ... Ys’ web presence is irrevocably tied to their self-worth and self-esteem. Whereas earlier generations used to look in a mirror to confirm their with-it-ness and overall self-worth, today’s teens are instead compulsively checking their social media reflection. Their online communities are a source of not just entertainment and socialization, but also of personal validation; one correspondent told us that social media is a means of “building up an identity for yourself.” This emergent Web Esteem ...
To Your Heart's Content Sep 18, 2019 ... captivated they were throughout it.KFCThe fried chicken chain launched an entire website—KFChill—devoted to the sounds of its food: frying chicken, sizzling bacon, and simmering gravy. Each "soundtrack" is an hour long and was billed as helping customers "relax, unwind, and de-stress." It's not the first time KFC has used ASMR tactics in its advertising: a 2016 ad featured Colonel Sanders whispering about pocket squares while eating crunchy fried chicken. LynxThe men's grooming product ...
High Society Sep 17, 2019 ... sweeteners. The startup’s loop-shaped cereal comes in four flavors (Fruity, Cocoa, Frosted, and Cinnamon), and each serving contains 12 grams of protein and only 3 grams of net carbs. The cereal is available exclusively on Magic Spoon’s website and retails for $39 for a four-box pack.The Cereal SchoolThe Cereal School recently debuted a low carb, high protein cereal that has a “cleaner” nutrition profile compared to other cereals due to its ingredients, which include monk fruit and lactose-free milk ...
The Future Of Experiential Retail Jun 24, 2019 ... instead of mindlessly scrolling through websites. People want the EXPERIENCE and I think that is super important to focus on when so many things are instantly being gratified. It not only gives them a physical connection to the product—it also gives them an emotional connection through memories and feelings, something the internet cannot provide.CHRISTINA, 30, ILBACK TO THE FUTURE (OF RETAIL)In the past, experiential retail meant product sampling or in-store demos, which built product awareness ...
