Life For Like Dec 14, 2019 ... favorite—or most-hated, because “hate-following” is a thing—influencers and celebrities do to achieve their personal success. Today, no aspect of private life is off limits, for if a behavior is done in private, there’s an influencer out there that can package it for public consumption. For example, The New Yorker writer Rachel Syme coined the term “bathfluence,” an idea born of the modern self care and wellness movements, to encapsulate the trend around bath-related content (yes, you read ...
Over The Influence Dec 12, 2019 ... Young consumers have a complex and multifaceted relationship with the influencers they follow, especially in the wake of increasing influencer backlash. Brands need to understand this landscape in order to partner with influencers who can deliver the greatest ROI for their efforts and authentically connect with young consumers.Since the dawn of influencers, they've been loved, hated, and loved—to hate. People around the world have found style inspiration, wellness strategies, decorating ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... is more fully explored below in the physical burnout section of this piece, where we look at how Ys are using self-care as wellness to mitigate their overall emotional burnout.WHAT BRANDS CAN DO ABOUT YS’ EMOTIONAL BURNOUT: Interestingly, even as Ys experience a loss of trust in institutions, this generation still views brands as crucial to their ability to cope with overall burnout (see brand implications at the bottom of this piece). As Ys unpack their emotional burnout and look to brands to ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... emotional burnout stand to earn their affinity and loyalty, especially as a large majority of Zs in the U.S. and UK believe that brands need to consider customers’ emotional health in order to survive.PHYSICAL BURNOUTThis section will explore how Zs are using food and beverage as a way to physically mitigate the effects of burnout. Whereas Ys are taking hold of their food choices and using them as an opportunity for self-improvement and increased health and wellness, Zs view food as an antidote to ...
Always Be Hustling Sep 21, 2019 ... hard” is outdated to those who feel the existential burnout explored in this overall report. Not only does overextending oneself in all areas of life lead to total burnout, but it’s altogether too prescriptive and doesn’t account for individual responses to professional and personal situations. Modern youth, who gave rise to the $4.2 trillion global wellness industry under the battlecry of “self care,” are fully aware that they need to rest and recover from the intensity of modern work and life in ...
High Society Sep 17, 2019 ... love for the solace they seek. On top of seeking out brands that are calming or relaxing, four in 10 Trendsetters in the U.S. and UK, along with one in three youth in the U.S. and UK, seek out brands that help them escape reality. These youth aren’t just looking for comfort or protection—they’re looking to break free from the entrapments of modern anxiety, and want brands’ assistance in this endeavor. CBDPerhaps no other wellness trend has moved from fringe indulgence to widespread ...
The Future Of Experiential Retail Jun 24, 2019 ... such as Dirty Lemon and Nike are already bridging both ends of the spectrum to stores: Dirty Lemon’s new outpost in Manhattan’s Hudson Yards contains The Drug Store, the brand’s frictionless grab-and-go, text-to-pay drink vending concept, alongside a sit-down mocktail bar-cum-lounge that serves craft wellness beverages. At Nike by Melrose in Los Angeles, NikePlus members can score “unlocks” at the NikePlus Unlock Box, a digital vending machine that lives inside the physical store, to grab product ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... celebrity speakers and include fitness classes or wellness treatments, the driver is really about shopping as a social experience. Beauty brands, in particular, have embraced live events focused around their products. - Brands Creating Shopping-Focused Events - PopSugar Play/GroundThe pop culture site hosted its inaugural festival in 2018 with headliners like Kate Hudson, Mindy Kaling, and Yara Shahidi. While the celebrity guests were certainly a draw, the event was largely focused around its 125 brands ...
Portraits Of A Generation Mar 23, 2019 ... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...
Next Gen Brand Loyalty Mar 22, 2019 ... the durability of its apparel rather than its use of eco-friendly fabrics, or a wellness brand could focus on its affordability instead of its role as a mental health advocate. Once brands have Boomers and Xers as customers, these generations appreciate consistency over innovation; maintaining a steady quality is more important that offering overwhelming changes.SoulCycle is my favorite brand. I also listen to the NPR podcast regularly and SoulCycle was featured recently and I heard from the ...
