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Life For Like

... that correctly) and the social desirability that now surrounds the once private act of taking a bath. On social media, the internet’s obsession around bath time can be seen in perfectly shot Instagram photos of dye-bombed bathwater, women sipping wine and reading novels while soaking, trays of food perched above luxurious baths, and even YouTube videos of influencers’ bath routines (and yes, many do in fact get into tubs and bathe on-camera). In an age where self-care is aspirational, the bath has ...

Over Stimulation

... behind the campaign: in a "hyper-connected world, younger generations are actively seeking ways to turn off for a moment." Along the same lines, recent ads for Barefoot Wine & Bubbly featured Mindy Kaling embracing JOMO (the "Joy of Missing Out") as she enjoyed wine on her couch.Evoke a sense of calmWith the cacophony of ads that consumers see every day, the more brands can create a quiet space, the more they'll differentiate themselves. As ASMR videos have taken hold among Ys and Zs, some companies ...

Free For All

... spend their free time with friends, youth are shifting their social lives to be less “social” by finding ways to hang out that don’t require as much personal effort. Modern youth are overextended when it comes to their emotional effort, and this is especially true for Ys, who are experiencing overarching emotional burnout. As a result, young people are gravitating toward group activities that are drama-free and low key, such as book clubs, arts and crafts nights, or wine and painting outings. These ...

The Future Of Experiential Retail

... flowers, cooking, mixology, yoga) in a store and another four in 10 Trendsetters in both countries (41% in the U.S. and 38% in the UK) are interested in doing this. When it comes to participating in a social event (e.g., wine/food tasting, networking hour) in a store, half of Trendsetters in the U.S, along with four in 10 Trendsetters in the UK, have done this, and around one-third of this cohort in both countries (36% of Trendsetters in the UK and 33% in the U.S.) have not but are interested in doing ...

Retail 2.0: Tech-Based Commerce

... waste time at a checkout, they'll be primed to embrace bigger innovations in the payment space. Cashierless stores are going one step further by eliminating the need for consumers to interact with a sales associate at all. Amazon Go has opened more than 10 retail locations and reportedly has plans for thousands more. The stores differ in what they offer—some sell grab-and-go style meals, while others also sell snacks, convenience store items, and beer and wine—but they're all designed to ...

The Urge To Splurge

... | Shoes | Alcoholic beverages not at a bar/ restaurant (e.g., wine, beer, hard liquor) | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Traditional media (e.g., books ...

The State Of The Sub/Urban

... , but rather, need to showcase how suburbs are increasingly becoming bustling, mini versions of cities with similar amenities. - Cities Get Suburban Elements - Brands across all categories are bringing elements of suburbs to cities, from nature and calming atmospheres to the convenience of big box retailers. Brancott Estate  This past July, Brancott Estate Wines opened a pop-up vineyard at the Kings Cross tube station in London. Urbanites could take a break from one of the busiest commuting ...

The Joyride

... of local culture and flair to passengers' journey.JetBlue’s Rosé Flight To ring in the summer, JetBlue hosted a rosé-themed flight cleverly dubbed Up, Up and Rosé! Passengers on the outbound flight from Logan Airport were treated to an in-flight rosé wine tasting led by the airline’s in-house wine expert, Jon Bonné. Passengers also received a complimentary fruit and cheese platter that paired with the wine.JetBlue’s Sam Adams Tasting JetBlue partnered with Sam Adams for an Oktoberfest ...

Home & Away Marketing Tips

... consumers and between consumers and brand. S.Pellegrino To celebrate the role of food in building community, luxury water brand S.Pellegrino launched an immersive supper club series called Taste of Italian in London. From May to October, people could purchase a £45 ticket to the monthly event, which featured a menu of authentic Italian sharing platters and dishes, as well as different immersive activities such as a wine workshop and chestnut hunting.Alvalle This past summer, Pepsico celebrated the ...