Fempowerment Mar 16, 2015 gen z gender equality feminism women ... abundance of content about strong men (see examples section). AT A YOUNG AGE Given the cultural context in which they’re growing up, young girls aren’t looking to adults to fight for them; they’re advocating for women’s rights before they become women themselves. This is evidenced by their tendency to take a stand against slut shaming, assert their rights for safety and sexual freedom, form feminist clubs at their schools, and advocate for the advancement of females in male-dominated areas. Indeed, more ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... George Amika George is a 20-year-old activist from the UK. At the age of 17, she started the Free Periods campaign to fight period poverty and promote equal education for women who might miss days of school because of their lack of access to period products. Last spring, the government announced that it would provide free sanitary products to girls in primary and secondary schools in England and Wales starting in early 2020. Ellen Jones Ellen Jones is a Gen Z campaigner from the UK who’s using her ...
Women Today Sep 04, 2013 ... Inclusive, women are marrying later, if at all, and the notion of being dependent on a man seems archaic to them. Where romantic relationships once provided the bulk of ongoing mutual support, singles are instead relying on their network of female friends. In this spirit, we’re also seeing the reemergence of women’s only spaces—gyms, social clubs, and even restaurants—where women can bond without male interference. And the significance of female friendship has been explored anew in entertainment, in ...
Life For Like Dec 14, 2019 ... that correctly) and the social desirability that now surrounds the once private act of taking a bath. On social media, the internet’s obsession around bath time can be seen in perfectly shot Instagram photos of dye-bombed bathwater, women sipping wine and reading novels while soaking, trays of food perched above luxurious baths, and even YouTube videos of influencers’ bath routines (and yes, many do in fact get into tubs and bathe on-camera). In an age where self-care is aspirational, the bath has ...
Over The Influence Dec 12, 2019 ... end of this critique, with ads for appetite-suppressing lollipops, detox tea, waist-trainers, and meal-replacement shakes. People argue that not only does this impact young womens' self-esteem, but that the products could actually be physically harmful. While many of these examples focus on individuals, the core criticisms are leveled at the broader influencer space and add to a general skepticism over what influencers are promoting. Young people still largely trust influencers—only 22% of ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... loyalty.Among Gen Ys, 1 in 3 in the U.S. and 1 in 4 in the UK feel a sense of burnout.WORK/SCHOOL AND PERSONAL BURNOUTBurnout can manifest in all aspects of youth’s lives today, from work and school to personal and social lives. Looking specifically at work/school, two in five U.S. Gen Ys feel a sense of burnout in this area of their lives, as do three in 10 UK Ys. Additionally, one in three U.S. and UK Gen Ys feel a sense of burnout in their personal lives. Across the board, U.S. youth (men, women, Zs, and ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... . In the past, it wasn’t socially acceptable to be open about one’s mental health—especially for men, as doing so was seen as emasculating. The effect of this stigma is evident, as men in the U.S. are 3.5 times more likely to die by suicide than women. Zs, who are the most open and socially accepting generation, are fighting against the stigmas that would contribute to emotional burnout—be it prejudices around race, gender and sexuality, or body shape. This generation of inclusive young ...
Free For All Sep 19, 2019 ... to engaging with a brand.FREE TIME ACTIVITIESAmong Trendsetters, more than eight in 10 in the U.S. and seven in 10 in the UK, do each of the following in their free time: listen to music, watch movies/TV shows, watch TV/videos, and browse social media. In both countries women list each of these items more so than men, as do Gen Zs in the U.S. Outside of these top five free time go-to’s, other passion-based activities arose. Four in 10 youth in the U.S. and UK, as well as 73% of U.S. Trendsetters ...
To Your Heart's Content Sep 18, 2019 ... "nine essential nutrients most women are lacking." Each segment featured a visually stimulating action—like yellow liquid slowly pouring onto a white surface, gently spreading makeup powder with a finger, and carefully brushing green paint—with one of the nutrients overlayed in text. The only sound in the minute-long video was that of each motion: brushing, dripping, spreading. The Facebook video garnered hundreds of comments, with people noting how satisfying it was to watch and how ...
The Direct Connection Jun 21, 2019 ... launched a series of Pictionary-style puzzle ads on the NYC subway to occupy and engage potential customers as they traverse the city. The fun ads combine Casper’s aesthetically pleasing style and gamification to push the brand’s message about better sleep. Billie The DTC women’s razor brand Billie debuted a marketing campaign depicting women more realistically in its Project Body Hair campaign. The ads featured females with all colors and forms of body hair. The ad broke the taboo surrounding female ...