The New Social Order Dec 15, 2019 ... Kellogg's partnered with endurance athlete Sophie Radcliffe to promote its Special K brand on Instagram; she posted regularly about how the cereal and bars fueled her workouts. She also acted as an ambassador for the brand, which culminated in a half marathon with several people she mentored. The goal was to make the content feel organic to her lifestyle and create a true partnership that would resonate. “Rather than paying for Sophie’s audience because she’s young and trendy, we tried to immerse her in ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... owning a home or even retirement, on the whole, Ys live in the moment and tend to spend accordingly. Splurging for the sake of their physical health and wellbeing—via expensive juices, workout classes, or alternative medicine—is something this cohort, moreso than other generations, is inclined to do because feeling good in the moment is one of their only guarantees.WHAT BRANDS CAN DO ABOUT YS’ PHYSICAL BURNOUT: For Ys, a lack of institutional trust and general insecurity about the future ...
Over Stimulation Sep 20, 2019 ... as an antidote to the overstimulation, not part of the bigger problem.Today, there's no end to the ways that Ys and Zs can spend their time. Whether it's finding the perfect workout, the hottest restaurant, or the newest pop-up, there's always something to explore, and apps make programming one's life as easy as tapping a button or swiping right. And this isn't necessarily a bad thing. The options available to modern youth provide new ways to connect, share experiences, and expand their ...
Free For All Sep 19, 2019 ... productivity. YouTube searches for advice on “how to wake up early” and “5am morning routine” yield hundreds of videos that have garnered millions of views. And earlier this year, Mark Wahlberg’s grueling 2:30am daily routine—which includes two workouts, golf, cryotherapy, meditation, work, and family time—went viral. For Ys, optimization on this level is aspirational, as it would allow them more time to accomplish both their required responsibilities and their personal goals.Not only is it ...
The Future Of Experiential Retail Jun 24, 2019 ... additional healthcare services (such as one-on-one nutritionist counseling and workout classes) while they shop for personal care items or wait for prescriptions. These personalized concierge-style amenities, along with ones such as on-site personal stylists and having orders shipped home after shopping in-store, are nice-to-haves for modern youth at this point, but in the future, they will be the baseline for ALL retailers. New generations of shoppers will be able to visit their favorite stores and have ...
The Urge To Splurge Mar 16, 2019 ... , DVDs) | Household electronics (e.g., TV, microwave) | Bars/clubs | Pet care | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Vehicles (e.g., cars, bikes) | Children's items (e.g., diapers, kids clothing) | Garden/outdoor THE MOST ...
Multigenerational Marketing Tips Mar 15, 2019 ... the need to stand in line. Nike offers a similar approach throughout the store; when coming across an item of interest, shoppers can scan an item’s QR code and request the item in their selected size to be sent to a fitting room.How Nike Rewards Consumers For Their Loyalty Nike doesn't just reward people who buy from the brand; it also rewards those who participate in athletic activities in general. NikePlus members can gain access to exclusive products, personalized workouts, free shipping, and ...
Tricks Of The Trade-Off Sep 23, 2018 ... CONVENIENCE VS. HUMAN INTERACTIONFor today’s consumers, who don’t have to step foot in a store thanks to online shopping and who can use self-checkout even when making a purchase in-person, it’s becoming increasingly easy to avoid everyday human interactions. Moreover, everything from going to the doctor to taking a workout class can be done digitally nowadays, and society is only headed further in this direction with virtual ordering at restaurants, as well as contactless shopping like Amazon Go. While ...
Mixed Emotions Mar 20, 2018 health & wellness social life mindfulness ... workout class to release emotions are popular as well; trying to improve one’s mood (e.g. blow off steam) is one of the top five most common reasons young people exercise, with approximately four in 10 youth in the U.S. and UK doing so, increasing to 59% and 56% among Trendsetters in each country, respectively. Although awareness is key in normalizing the pursuit of emotional wellbeing, it’s also crucial that young people don’t fall prey to the negative effects of self-improvement (see Peer ...
Doctor Who? Mar 19, 2018 health & wellness mindfulness ... alternative medicine in major coastal cities. Infrared saunas, including Manhattan's HigherDOSE and Portland's Sweatheory help pain relief, collagen production, skin purification, and offers a workout without working out. Meanwhile. LA's Shape House uses infrared blankets, enabling users to burn calories, deepen sleep, improve their skin, and lift their mood.Kava Bars While kava, a stress-reducing drink made from the powdered root of a plant of the same name, has been around for centuries and particularly ...
