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Macrotrends

The Cassandra 2023 OutLOOK

... The Top Trends Defining Youth Culture in 2023Welcome to Cassandra's 2023 Outlook. We recommend viewing the following slideshows in full screen mode.THE STRUGGLE IS REALYes, the struggle is real, and in 2023 Gen Z will focus on being ok with that.THE GREAT HUMBLING OF GENIUS BILLIONAIRESSimply put, “let them eat cake” doesn’t align with Gen Zs values and we will see a great humbling of billionaires.GEN Z DOUBLE DOWN ON THEIR POLITICAL POWERIn 2023, you won't catch Gen Zs resting on their ...

Youth Speak About Race

... What Millennials and Gen Zs say about today’s inequalities, how they’re taking shape, and who is most affectedJust a few weeks ago, Cassandra spoke with Millennials and Gen Zs about how they feel race impacts their lives. We asked Black, Hispanic, Asian, and white youth to tell us about their financial goals, safety concerns, life opportunities, and activism. From family structures to education, healthcare to housing, we explore how young adults from each race view access to overall quality ...

Retail 2.0: Youth Outlook On Luxury

... that their digitally-native customers demand immediacy between seeing clothing on social media and when they’re able to make a purchase of said clothing, and they’re working on tailoring their calendars to youth’s on-demand attitude to better sell to them. SAMPLE SALEIt stands that as youth interpret their own creativity through the luxury items they’re purchasing, their purchase behavior reflects this. To make their luxury purchases truly their own, youth are sampling in and out of luxury brands ...

The Cassandra 2022 OutLOOK

... The Top Trends Defining Youth Culture in 2022Welcome to Cassandra's 2022 Outlook. We recommend viewing the following slideshows in full screen mode.SEEING THROUGH THE ALGORITHMThe algorithm doesn’t drive us; we drive the algorithm–because we know it’s there. TRUST HAS LEFT THE CHATIt’s been building for a while, but trust in institutions including science, government, media, and big tech have all but disappeared. EMERGENCY URGENCYIn 2021, we ran out of names for hurricanes, ocean levels are now ...

Cassandra's 2021 Outlook

... The Top Trends Defining Youth Culture in 2021Welcome to Cassandra's 2021 Outlook. We recommend viewing the following slideshows in full screen mode. Extreme AnalogEach of the following pursuits explored in this trend foreshadow how young people will be decreasing their screen time and investing more in IRL fun with family and friends.Intentional LivingFor today’s teens and young adults, living with intention is the next level of self-care. This means that young people are being more honest with ...

Innovation & Trust in Healthcare

... , compared with the same period in 2019. This points to a trend that may outlast the pandemic and become the norm, especially as Cassandra research shows that one-third (35%) of U.S. Trendsetters have already had a virtual health appointment. While virtual visits aren’t ideal for every area of healthcare, they offer expanded access to consultations, decrease transmission risk, and help preserve PPE. We probed attitudes around adoption of such technologies among Trendsetting youth, and we also examined ...

Report Webinar

... On Tuesday, September 1 the Cassandra Team held an exclusive client-only webinar, where we discussed how youth culture is being impacted by the Covid-19 pandemic, giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.We had great turnout for our webinar, but just in case you missed it, you may listen to the webinar here. This webinar was the culmination of our “Cassandra Special Edition” Covid-19 reporting, which we published bi-weekly for Cassandra members ...