No Joy in Division Mar 21, 2020 ... political and social issues. For Trendsetters in the UK, six in 10 (61%) report talking to their friends, and the same number report using YouTube to become aware of political and social issues. To U.S. and UK youth overall, social media is a serious source of political and social news, with YouTube and Facebook being the two top platforms for youth in these cohorts. Just over half of youth in the U.S. use YouTube and Facebook (55% and 53%, respectively) to become aware of political and social issues ...
The Hive Mind Dec 16, 2019 ... respective leader and fellow fans. However, these types of superfan collectives aren’t just limited to bonafide A-list pop stars, and they transcend different entertainment verticals. YouTubers (who are celebrities in their own right to their legions of subscribers and followers), gamers, and even entertainment entities like TV shows and movies have their own fandoms. If it’s proliferated via the internet, it probably has a fandom. After all, and as discussed at the beginning of this piece, the Internet ...
The New Social Order Dec 15, 2019 ... British rapper is the #4 favorite influencer among UK youth. With more than 20 million YouTube followers, KSI (which stands for “Knowledge, Strength, Integrity”) started his career posting about video games and then expanded to comedy, rap, and (most recently) boxing. He's competed against fellow YouTuber Logan Paul in two boxing matches; for the one in the UK, there were 21,000 people in the stadium and over 800,000 people watching it via YouTube's pay-per-view service. For the most recent match in ...
Life For Like Dec 14, 2019 ... Dawson’s The Beautiful World of Jeffree Star Shane Dawson has been around since the early days of YouTube and has opened up many parts of his private life to his viewers—from his struggle with an eating disorder to his relationship. In the latest iteration of his YouTube content the creator has tapped into the docu-series genre to explore the lives of some of YouTube’s most controversial figures, like Jake Paul and Tana Mongeau. Most recently, Dawson partnered with Jeffree Star to create a six ...
Over The Influence Dec 12, 2019 ... half as much, leading them to walk away entirely. Some influencers have also been speaking out about how certain, much-maligned influencers like Logan Paul give the rest of the space a bad name. YouTuber Melanie Murphy has been outspoken on this: after Paul filmed his infamous vlog in Japan's suicide forest, Murphy said it was "disgusting … We're better than this. I don't care that people like this are the 'golden boys' and the face of [YouTube]. My subscription box is full of talented ...
Influencer Marketing Tips Dec 10, 2019 ... Check out Cassandra’s do’s and don’ts of influencer marketing and discover how your brand can reap the rewards and avoid the pitfalls of this direct-to-consumer marketing channel.Like ‘em or hate ‘em, influencers are an important channel through which brands can potentially reach millions of young, social media-obsessed consumers. Indeed, 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube ...
Global Influencer Trends Dec 09, 2019 ... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... food is that of an indulgent treat to be balanced against an overall healthy diet and lifestyle.HOW ZS MITIGATE PHYSICAL BURNOUT: As Zs are becoming overwhelmed and burnt out, they’re turning to the comforting aspects of food to help them mitigate the mental exhaustion they’re feeling. Zs, who put online video content, such as YouTube videos, on par with other sources of entertainment competing for their time and attention, have a preference for entertainment content that helps them zone out and ...
Always Be Hustling Sep 21, 2019 ... mesmerized by popular YouTubers and the level of success they’ve achieved. Yet, the way Zs see YouTubers aligns with how they approach hustling: they don’t think having that kind of reach and notoriety comes from luck of being discovered, but rather that YouTubers work super hard to achieve their success. Zs know that hustling is an enormous amount of work and they’re realistic about how much work goes into a successful hustle. They know that there’s a mountain of hard work behind the success they seek ...
Over Stimulation Sep 20, 2019 ... overstimulation is the abundance of media to consume. The proliferation of content—much of it excellent!—creates yet another space that is challenging to keep up with. There are streaming giants like Netflix, Hulu, and Amazon Prime (as well as HBO, Showtime, Starz, and all the traditional cable channels that have multi-platform streaming arms), not to mention YouTube, where 500 hours of new content are added each minute (that's 720,000 hours each day!). It's near impossible to keep track of what's ...
